Reconnecting with users who’ve opted out of your emails can feel like an uphill battle. However, by figuring out the reasons behind their loss of interest and applying smart, data-based methods, companies can win them back and improve retention.

Reconnecting with users who’ve opted out of your emails can feel like an uphill battle. However, by figuring out the reasons behind their loss of interest and applying smart, data-based methods, companies can win them back and improve retention.