Top 10 ActiveCampaign Alternatives in 2025 (Better Pricing, Easier Automation)

If you're searching for the best ActiveCampaign alternatives in 2025, you're not alone — many businesses are seeking smarter, more affordable email marketing solutions.

Let's face it: ActiveCampaign is powerful, but it's not perfect for everyone. Maybe you're tired of paying more as your contact list grows. Or perhaps you find yourself getting lost in their complicated automation tools. Whatever your reason, there are plenty of other options out there.

In this guide, we'll walk through the 10 top ActiveCampaign competitors — starting with the fastest-growing one, Maileroo.

Why You Might Want an ActiveCampaign Alternative

ActiveCampaign does some things really well:

• It has a strong automation builder
• It connects nicely with CRM systems
• It gets your emails delivered reliably

But there are some real problems, too:

• It can be too complicated for small teams
• The price jumps up fast as you add more contacts
• It's not great for sending transactional emails (like order confirmations or password resets)

You might want to switch if:

• You need something that's faster to set up
• You're growing quickly and watching your budget
• You'd prefer something simpler and easier to use

What Makes a Great ActiveCampaign Alternative?

Before we jump into the list, here's what you should look for:

• Clean and easy-to-use automation tools
• Clear pricing that doesn't explode as you grow
• Support for both marketing AND transactional emails
• Connects easily with your other software
• Helpful customer support
• Easy to learn and use

Top 10 ActiveCampaign Alternatives in 2025

1. Maileroo

Best Overall ActiveCampaign Alternative Maileroo is leading the pack in 2025 because it delivers emails super fast, handles both marketing and transactional messages, and works beautifully for developers and marketers alike.

Top Features:

• Smart automation flows that don't require a PhD to set up
• Developer-friendly API that makes integration a breeze
• Outstanding deliverability so your emails actually reach inboxes

Best For: Startups, SaaS companies, and ecommerce brands that need reliable, fast email delivery without the complexity.

Starting Price: Competitive flat rates that don't punish you for growing your list.

2. Brevo (formerly Sendinblue)

Affordable Multi-Channel Marketing Brevo gives you email, SMS, chat, and CRM tools all in one dashboard.

Top Features:

• Solid free plan to get you started
• All-in-one communication tools
• Good automation capabilities

Best For: Small and medium businesses, and agencies managing multiple clients.

3. MailerLite

User-Friendly Email Automation MailerLite keeps things simple while still giving you the tools you need.

Top Features:

• Easy-to-use visual automation builder
• Strong email deliverability
• Clean, intuitive interface

Best For: Freelancers and small businesses that want something straightforward.

4. HubSpot Marketing Starter

Simple Marketing and CRM Think of this as HubSpot-lite – good for growing companies that aren't ready for the full enterprise version.

Top Features:

• Intuitive automation and lead capture
• Built-in CRM that's actually usable
• All-in-one marketing tools

Best For: Growing businesses that want marketing and sales tools together.

Note: It's more expensive than some options, but you get the whole ecosystem.

5. Moosend

Budget-Friendly Email Marketing Moosend delivers the essentials without breaking the bank.

Top Features:

• Strong personalization and automation tools
• Very affordable pricing tiers
• Easy to use interface

Best For: Budget-conscious businesses that still need solid email marketing.

6. ConvertKit

Best for Creators and Publishers ConvertKit was built specifically for content creators and does that job extremely well.

Top Features:

• Easy email sequences and simple automation
• Tag-based subscriber organization
• Built for growing and managing audiences

Best For: Bloggers, podcasters, course creators, and other content publishers.

7. Drip

Ecommerce-Centric Automation Drip speaks the language of online stores and helps you sell more.

Top Features:

• Dynamic customer segmentation based on shopping behavior
• Works seamlessly with Shopify and WooCommerce
• Automation focused on the customer purchase journey

Best For: Ecommerce marketers who want to boost sales through email.

8. GetResponse

All-in-One Marketing Platform GetResponse gives you email marketing, landing pages, and webinar tools in one place.

Top Features:

• Complete marketing toolkit
• Scalable automation workflows
• Good value for multiple tools

Best For: Businesses that want multiple marketing tools without multiple subscriptions.

9. Klaviyo

Ecommerce Personalization Leader Klaviyo helps online stores create super-personalized email experiences.

Top Features:

• Revenue-based automation flows
• Detailed customer segmentation
• Deep integration with Shopify

Best For: Serious ecommerce businesses focused on growth.

Note: Can get expensive as you scale up.

10. Postmark

Best for Transactional Email Postmark does one thing extremely well: delivering important transactional emails.

Top Features:

• Lightning-fast delivery for password resets, receipts, and alerts
• Exceptional reliability and deliverability
• Simple but powerful

Best For: Businesses that need transactional emails delivered reliably and quickly.

Which ActiveCampaign Alternative is Best for You?

Choosing the right email marketing tool depends on:

• How big your business is now and how fast you're growing
• How many people will be using the tool
• How complex your marketing automation needs to be

If you want fast, reliable, scalable email without the headaches, Maileroo stands out as one of the top platforms to try in 2025. It gives you the power you need without the complexity you don't.

Get started with Maileroo for free today and experience smarter email marketing built for modern businesses!