Mailerlite Review (2024): Pros, Cons, and Alternatives
Choosing the right email newsletter software is crucial to your marketing success. MailerLite has earned a solid reputation for its intuitive design and versatile features.
Jody Gail Arsolon
Why Google Workspace Pricing Makes Sense for Remote Startups
Remote startups are thriving, but they also face unique challenges—especially when it involves communicating and collaboration. But is the Google Workspace pricing worth it for start-ups like yours?
A/B Testing in Email Marketing: What You Should Test and Why
Want to boost traffic and drive sales with email marketing? One of the simplest ways to get there is by improving your open and click-through rates. But how do you make those numbers rise?
How CRM and Marketing Automation Work Together to Drive Sales
Customer Relationship Management (CRM) and Marketing Automation have evolved into essential assets for driving sales success.
How SPF, DKIM, and DMARC Work Together to Secure Your Emails
Email security is critical in the 21st century. Due to the popularity of the medium, emails have unfortunately become a major vector of cybercrime. Things like phishing scams, spoofing, and fraud are quite easy to do via email.
How AI is Transforming Email Personalisation: Strategies for 2025
As digital transformation accelerates, Artificial Intelligence (AI) has emerged as a pivotal force reshaping how businesses engage with their customers.In particular, AI is revolutionising email and marketing automation, two critical components of modern marketing strategies.
Segmented Newsletters for Targeted Engagement: A 2024 Guide
Personalisation has emerged as a key strategy in marketing, crafting, and delivering content that aligns with individual customer preferences.