A/B Testing in Email Marketing: What You Should Test and Why
Want to boost traffic and drive sales with email marketing? One of the simplest ways to get there is by improving your open and click-through rates. But how do you make those numbers rise?
Jody Gail Arsolon
How CRM and Marketing Automation Work Together to Drive Sales
Customer Relationship Management (CRM) and Marketing Automation have evolved into essential assets for driving sales success.
How SPF, DKIM, and DMARC Work Together to Secure Your Emails
Email security is critical in the 21st century. Due to the popularity of the medium, emails have unfortunately become a major vector of cybercrime. Things like phishing scams, spoofing, and fraud are quite easy to do via email.
How AI is Transforming Email Personalisation: Strategies for 2025
As digital transformation accelerates, Artificial Intelligence (AI) has emerged as a pivotal force reshaping how businesses engage with their customers.In particular, AI is revolutionising email and marketing automation, two critical components of modern marketing strategies.
Segmented Newsletters for Targeted Engagement: A 2024 Guide
Personalisation has emerged as a key strategy in marketing, crafting, and delivering content that aligns with individual customer preferences.
6 Signs of Text and Email Scams That You Should Know to Keep Your Finances Safe
Text and email scams are fraudulent schemes designed to trick individuals into giving away personal information, such as passwords, bank details, or other sensitive data, in order to gain access to financial accounts.
How To Choose The Right Email Marketing Platform: 5 Easy Checklist
When you're looking for an email marketing app for your business, the good news is there are plenty of options to choose from. Whether you want to automate your campaigns or target a specific audience, there's an app for every need.