Jody Gail Arsolon

Cybersecurity is crucial for businesses as the digital divide blurs, and everyone, from novices to experienced professionals, is vulnerable to cyber threats.

Despite careful planning and resource allocation for email marketing campaigns, messages that email service providers like Gmail block present a significant obstacle. This frustrating obstacle not only confuses but also threatens the expected return on investment that businesses count on.

The SMTP relay is responsible for determining the most efficient route for email to reach its final destination. But what does this really entail for your business?

Starting in April 2024, Google has set a goal to be stricter by blocking all unwanted emails that do not follow the recently released guidelines.

Leverage spam filters and Maileroo for your organisation's email security. Here's how:

Understanding and tracking your email performance not only gives you insights but also gives you the advantage of refining and correcting any possible issues that may arise.