Brevo Alternatives: The Best Competitors for Email Marketing and Automation

Brevo (formerly Sendinblue) is a popular email marketing platform that helps businesses send newsletters and automate customer interactions. It's known for its marketing tools and user-friendly interface.

However, it isn't the perfect choice for everyone. Some users find that costs increase significantly as their business grows and they send more emails. Others feel that Brevo lacks some of the advanced automation or audience segmentation features they need for their marketing strategies.

Some businesses require better email deliverability rates or more responsive customer support than what Brevo currently offers. These limitations often lead users to explore other options in the market.

This guide will walk you through some great alternatives to Brevo. We'll highlight their features, pricing structures, and which types of businesses they serve best. Whether you're looking for something more affordable, more powerful, or with better performance, you'll find options that meet your specific needs.

Before exploring alternatives, let's briefly review what Brevo offers to better understand what you might be looking to replace or upgrade.

Overview

Brevo, which was previously known as Sendinblue, is a tool that helps businesses—especially small and medium ones—handle email marketing and customer communication. It’s like having a one-stop shop for reaching out to customers, managing campaigns, and building better relationships with your audience.

Here’s what you can do with Brevo:

• Manage campaigns across different channels—send emails, SMS, WhatsApp messages, and even create Facebook ads, all from one place.
• Automate your marketing—set up workflows that automatically send messages to customers at the perfect time.
• Send important updates— Use Brevo to deliver transactional emails or notifications via email, SMS, or WhatsApp.
• Simplify customer management—Take advantage of the built-in CRM to manage your sales and marketing without needing extra tools.
• Offer real-time support—chat live with customers or use chatbots to solve their queries quickly.
• Boost e-commerce success— Track how well your online store is doing and adjust your marketing to improve sales.
• Talk to customers easily— Use the platform’s cloud phone system to make calls and stay connected.

Why Brevo Could Be a Good Fit

Brevo works well for businesses of all sizes because it scales with your growth. Small companies and startups can begin with the free plan to test the Brevo platform without immediate financial commitment.

Larger businesses benefit from features like marketing automation and multi-channel capabilities to ensure comprehensive customer outreach. The analytics tools help companies track email performance and refine strategies for better results. Additionally, Brevo offers customer support to help users resolve any issues they encounter.

Why It Might Not Be for Everyone

Brevo isn't perfect for every situation. Costs can increase significantly as your email volume grows, and some advanced features might be challenging for non-technical users.

It's also not ideal for businesses seeking highly sophisticated marketing automation capabilities, and you might need to invest additional effort in optimizing deliverability or addressing occasional technical challenges as your needs become more complex.

Best Brevo Alternatives: Comprehensive Comparison

If Brevo doesn't fully align with your business requirements, numerous alternatives offer enhanced pricing structures, more sophisticated automation capabilities, or stronger integration ecosystems. Below is a detailed breakdown of top alternatives, tailored to different business needs:

1. Maileroo: Great Overall Alternative

Key Features:

• Automations and segmentation
• High deliverability rate with dedicated IP options
• Extensive template library with 25+ responsive designs
• Real-time analytics dashboard with conversion tracking

Pricing:

• Free tier: 500 emails/month, basic templates
• Growth: $19/month for 10,000 emails, all automation features
• Business: $49/month for 50,000 emails, dedicated IPs, and priority support

Best For: Mid-sized businesses requiring both marketing campaigns and transactional email services.

Why Choose Maileroo Over Brevo? Maileroo offers 24/7 live chat support with response times under 5 minutes (compared to Brevo's average 4-hour response time). Its pricing remains consistent as you scale, with no sudden jumps when crossing usage thresholds.

2. MailerLite: Simplest for Small Businesses

Key Features:

• Intuitive drag-and-drop editor with mobile optimization
• Website builder with 45+ templates and custom domains
• Interest-based subscriber groups for targeted messaging
• Detailed engagement reports with click maps

Pricing:

• Free: Up to 1,000 subscribers, 12,000 emails/month
• Premium: Starting at $10/month with unlimited emails
• Advanced: $18/month with newsletter boost features

Best For: Startups, bloggers, and small businesses prioritizing simplicity and user-friendliness.

Highlights: MailerLite's platform can be mastered in under an hour with zero learning curve, making it ideal for non-technical users. Its simplified pricing structure bases costs on subscriber count rather than features, though it offers fewer third-party integrations (65 compared to Brevo's 150+).

3. EngageBay: All-in-One CRM Solution

Key Features:

• Unified CRM with 360° customer views and pipeline management
• Multichannel marketing suite (email, SMS, social, web)
• Service desk with ticket automation and knowledge base options
• Built-in appointment scheduling and telephony

Pricing:

• Free: 1,000 contacts, 1,000 emails/month
• Basic: $14.99/month for 15,000 emails, automation
• Growth: $49.99/month for advanced reporting, dedicated account manager
• Pro: $79.99/month for custom reporting, role management, and API access

Best For: Small to medium businesses seeking a cost-effective alternative to HubSpot or Salesforce that combines CRM, marketing, and support tools.

Why Choose EngageBay Over Brevo? EngageBay offers comprehensive sales pipeline management features missing from Brevo while providing similar email marketing capabilities at approximately 40% lower cost.

4. Mailchimp: Popular but Can Be Pricey

Key Features:

• AI-powered Creative Assistant for design suggestions
• Customer journey builder with behavioral targeting
• Predictive segmentation based on purchase likelihood
• Advanced A/B testing with statistical significance indicators
• 800+ app integrations across all major platforms

Pricing:

• Free: Up to 500 contacts, 1,000 emails/month
• Essentials: $13/month for 5,000 contacts, A/B testing
• Standard: $20/month for automation sequences, custom templates
• Premium: $350/month for advanced segmentation, multivariate testing

Best For: Marketing teams requiring enterprise-grade features and extensive integration capabilities.

Note: While Mailchimp offers robust functionality, costs increase exponentially with list growth—a 20,000-subscriber list can cost $200+ monthly compared to Brevo's $69 for a similar volume.

5. SMTP.com: Reliable for Transactional Emails

Key Features:

• 99.9% uptime SLA with redundant infrastructure
• Advanced delivery optimization with automatic IP warming
• Dedicated compliance team for sender reputation management
• Comprehensive API documentation with code samples in 8 languages
• Real-time delivery monitoring and bounce analysis

Pricing:

• Basic: $25/month for 50,000 emails
• Pro: $80/month for 100,000 emails, dedicated IPs
• Enterprise: Custom pricing with priority routing

Best For: Developers and technical teams focusing primarily on transactional email reliability and deliverability for applications.

Why Choose SMTP.com Over Brevo? SMTP.com specializes exclusively in email delivery infrastructure, offering more detailed delivery diagnostics and higher throughput rates (up to 8 million emails/hour versus Brevo's 200,000/hour limit).

6. ActiveCampaign: Powerful for Automation

Key Features:

• Predictive sending to optimize delivery timing
• Machine learning-powered content recommendations
• Automation split testing to compare workflow performance
• Custom objects for business-specific data models
• Website personalization based on email interactions
• Conversational intelligence for sales calls

Pricing:

• Lite: $29/month for 1,000 contacts, email marketing
• Plus: $49/month for landing pages, lead scoring
• Professional: $149/month for site messaging, attribution
• Enterprise: Custom pricing for custom reporting, dedicated support

Best For: Businesses requiring sophisticated marketing automation that adapts based on customer behavior.

Highlights: ActiveCampaign's automation builder includes over 750 pre-built recipes and supports conditional logic based on 100+ trigger events—significantly more advanced than Brevo's automation capabilities.

7. Moosend: Affordable & User-Friendly

Key Features:

• Weather-based email triggers for contextual marketing
• Countdown timers and personalized product recommendations
• Ecommerce AI with abandonment recovery workflows
• GDPR-compliant subscription forms with double opt-in

Pricing:

• Pro: $9/month for 500 subscribers, unlimited emails
• Enterprise: Custom pricing with dedicated account manager

Best For: Budget-conscious small businesses seeking essential email marketing functionality without complexity.

Why Choose Moosend Over Brevo? Moosend's entry-level plan includes all features with no functional restrictions, while Brevo limits automation capabilities to higher tiers. Moosend costs approximately 60% less than Brevo for similar subscriber counts.

8. GetResponse: Ideal for Sales Funnels

Key Features:

• Conversion funnel builder with revenue tracking
• Webinar hosting for up to 1,000 attendees
• AI-powered subject line optimization
• Website builder with abandoned cart recovery
• Paid ads management for Facebook and Instagram

Pricing:

• Email Marketing: $19/month for 1,000 contacts
• Marketing Automation: $59/month for automation builder
• Ecommerce Marketing: $119/month for advanced segmentation
• Max: Custom pricing for transactional emails, dedicated support

Best For: Businesses focusing on integrated marketing funnels from awareness to conversion.

Highlights: GetResponse uniquely combines email marketing with webinar functionality and conversion-focused tools, creating a comprehensive sales acceleration platform. Its paid social integration allows for unified campaign management impossible within Brevo.

9. Omnisend: Top Pick for E-Commerce

Key Features:

• Product picker for direct inclusion in campaigns
• Revenue attribution reporting by channel
• Pre-built workflows for cart abandonment, browse abandonment
• Cross-sell and post-purchase automations
• SMS and email coordination with unified inbox
• Direct integrations with 30+ ecommerce platforms

Pricing:

• Free: Up to 250 contacts, 500 emails/month
• Standard: $16/month for 500 contacts, automation workflows
• Pro: $59/month for advanced reporting, SMS credits
• Enterprise: Custom pricing for dedicated account manager

Best For: Ecommerce businesses requiring specialized marketing tools designed for online retail.

Why Choose Omnisend Over Brevo? Omnisend offers deeper ecommerce integrations with stores (especially Shopify), including product feed synchronization, inventory-aware recommendations, and sales tracking across the customer journey—features Brevo lacks entirely.

10. Benchmark Email: Simple and Straightforward

Key Features:

• International compliance built into all templates
• Photo editing within the email builder
• Inbox checker for spam testing across providers
• Survey creation with response tracking
• Automatic list cleaning to remove invalid emails

Pricing:

• Free: Up to 250 emails/month, 500 contacts
• Pro: Starting at $15/month for unlimited emails
• Plus: Custom pricing for dedicated IP, priority support

Best For: Users who value simplicity and straightforward campaign creation without technical complexity.

Wrap Up

Brevo is a good tool for email marketing and automation, but it might not work for everyone. If you're looking for lower costs, smarter automation, better support, or stronger connections with other tools, there are plenty of other options to try.

For example, Maileroo is affordable and reliable, ActiveCampaign has powerful workflow features, and Omnisend is great for e-commerce. Each alternative has its own strengths, so pick one that suits your business best.