Top 10 MailerLite Alternatives That Actually Work Better in 2025

MailerLite has earned a solid reputation in the email marketing world by offering user-friendly tools at reasonable prices. Many small businesses and entrepreneurs have built their email lists using this platform, and for good reason: it's straightforward, affordable, and gets the job done.

But here's the thing: no single platform works perfectly for everyone.

You might also be dealing with some frustrations that are making you question whether MailerLite is still the right fit for your business.

Maybe you've experienced some of these common issues that drive people away from MailerLite:

• Account headaches: Sudden login problems, unexpected suspensions, or confusing verification processes
• Feature roadblocks: Finding that your business needs more advanced automation or design options than MailerLite offers
• Pricing surprises: Discovering that costs jump dramatically as your email list grows
• Technical glitches: Dealing with slow loading times, buggy interfaces, or emails that don't display correctly

Whether you're looking for better automation, more design flexibility, improved customer support, or just want to avoid future headaches, this guide will walk you through the 10 best MailerLite alternatives available in 2025.

1. Maileroo: The Budget-Friendly Champion with Real Human Support

Maileroo is like having a personal email marketing assistant that doesn't break the bank. It combines affordability with the kind of customer support where you actually talk to real humans who understand email marketing.

Why it stands out: While other platforms leave you talking to chatbots or waiting days for support responses, Maileroo's team responds quickly with helpful, personalized assistance. Plus, their pricing stays reasonable even as your business grows.

Key features that matter:

• Simple drag-and-drop email builder (no coding required)
• Smart automation that nurtures your subscribers automatically
• Real-time stats that show you what's working
• Both marketing emails and important transaction emails in one place
• Easy integration with your website or app

What it costs: Free for up to 3,000 emails per month; paid plans start at just $10/month for 25,000 emails.

Perfect for: Businesses that want reliable email marketing without the premium price tag, plus the peace of mind that comes with responsive customer support.

The good stuff:

• Outstanding value for your money
• Your emails actually reach people's inboxes (excellent deliverability)
• Quick, helpful customer support from real people
• Simple setup process that won't give you a headache

The not-so-good stuff:

• Being newer means fewer email templates to choose from
• Less brand recognition than big-name competitors
• Still building out some advanced features

2. Mailchimp: The Swiss Army Knife of Email Marketing

What it is: Think of Mailchimp as the all-in-one toolbox for your marketing needs. It started as an email platform but has grown into a complete marketing suite with tools for everything from social media to website building.

Why people choose it: If you want one platform that can handle multiple marketing tasks, not just email, Mailchimp offers the most comprehensive set of tools.

Key features that matter:

• Advanced automation that can handle complex customer journeys
• Deep insights into your audience behavior
• Built-in tools for creating social media posts and ads
• Integrates with practically every business tool you can think of
• Professional templates and design tools

What it costs: Free plan available; paid plans start at $13/month.

Perfect for: Growing businesses that need more than just email marketing and want everything integrated in one place.

The good stuff:

• Connects with over 300 other business tools
• Powerful analytics that help you understand your customers
• Can handle email, social media, and paid advertising from one dashboard
• Well-established platform with extensive resources

The not-so-good stuff:

• Can get expensive quickly as your list grows
• Interface can feel overwhelming for beginners
• Some advanced features require higher-priced plans

3. ActiveCampaign: The Automation Powerhouse

What it is: ActiveCampaign is like having a marketing automation expert on your team. It excels at creating sophisticated email sequences that respond to what your customers actually do, not just when they signed up.

Why it's powerful: While other platforms send emails based on simple schedules, ActiveCampaign can send the right message based on what pages someone visited, what products they looked at, or how they've engaged with previous emails.

Key features that matter:

• Advanced automation that feels almost magical
• Built-in customer relationship management (CRM)
• Predictive sending that figures out the best time to email each person
• Detailed tracking of how customers interact with your business
• Split testing to optimize your results

What it costs: Starts at $15/month for the Starter plan.

Perfect for: Businesses ready to implement sophisticated marketing strategies and want to integrate their email marketing with sales processes.

The good stuff:

• Industry-leading automation capabilities
• Excellent email deliverability rates
• Powerful segmentation for targeted messaging
• CRM features help manage customer relationships

The not-so-good stuff:

• Steeper learning curve than simpler platforms
• Advanced features require higher-tier plans
• Can feel overwhelming if you just want basic email marketing

4. Brevo (formerly Sendinblue): The Multi-Channel Master

What it is: Brevo is like having multiple marketing tools rolled into one platform. Beyond email, you can send text messages, manage live chat, and handle transactional emails all from the same dashboard.

Why it's appealing: Instead of juggling separate platforms for email, SMS, and chat, Brevo lets you coordinate all your customer communications from one place.

Key features that matter:

• Email marketing with unlimited contact storage
• SMS marketing to reach customers on their phones
• Live chat for website visitors
• Transactional emails for order confirmations and notifications
• Basic CRM to keep track of customer information

What it costs: Free plan available; paid plans start at $9/month for 5,000 emails monthly.

Perfect for: Businesses that want to reach customers through multiple channels without managing separate platforms.

The good stuff:

• Generous free plan that doesn't limit your contact list size
• Includes SMS and chat capabilities
• Good for businesses needing transactional emails
• All-in-one approach simplifies your marketing stack

The not-so-good stuff:

• Daily sending limits on the free plan
• Interface can be slow and clunky at times
• Automation features aren't as advanced as specialized platforms

5. Kit (formerly ConvertKit): The Creator's Best Friend

What it is: Kit was built specifically for content creators, bloggers, and online course creators. It focuses on helping you grow your audience and make money from your content.

Why creators love it: Instead of trying to be everything to everyone, Kit concentrates on the features that matter most to people who make money from their expertise and content.

Key features that matter:

• Visual automation builder designed for creator workflows
• Tagging system that grows with your audience
• Built-in tools for selling digital products
• Landing pages optimized for conversions
• Referral system to help your audience grow

What it costs: Free for up to 10,000 subscribers (with limited features); paid plans start at $29/month.

Perfect for: Content creators, bloggers, podcasters, and online course creators who want to monetize their audience.

The good stuff:

• Purpose-built for creators and their specific needs
• Simple, clean interface that's easy to learn
• Excellent email deliverability
• Strong community of creators sharing tips and strategies

The not-so-good stuff:

• Limited design options compared to other platforms
• Higher price point than some alternatives
• Basic email editor if you want fancy designs

6. GetResponse: The Webinar Specialist

What it is: GetResponse combines email marketing with webinar hosting, making it unique among email platforms. It's like getting two essential business tools for the price of one.

Why it's different: While other platforms might integrate with webinar tools, GetResponse includes webinar hosting as a core feature, making it seamless to promote and follow up on your presentations.

Key features that matter:

• Built-in webinar hosting (no separate software needed)
• Email automation tied to webinar attendance
• Landing page builder for promoting events
• Conversion funnel tools for complex marketing campaigns
• E-commerce features for online selling

What it costs: Plans start at $15/month.

Perfect for: Businesses and creators who use webinars as part of their marketing or sales strategy.

The good stuff:

• Includes webinar functionality that would cost extra elsewhere
• Good automation features for nurturing leads
• Comprehensive toolset for online marketing
• Built-in landing page creator

The not-so-good stuff:

• Interface feels dated compared to newer platforms
• Webinar features might be unnecessary if you don't present online
• Learning curve to master all the features

7. Constant Contact: The Reliable Supporter

What it is: Constant Contact is like the dependable friend in email marketing; it might not be the flashiest, but it's reliable, supportive, and gets the job done without drama.

Why people stick with it: When you have questions or problems, Constant Contact provides excellent customer support. Plus, it's designed to be user-friendly for people who aren't tech-savvy.

Key features that matter:

• Easy-to-use email templates for various industries
• Event management tools for promoting and managing events
• Social media posting capabilities
• List building tools to grow your audience
• Survey and polling features

What it costs: Plans start at $9.99/month.

Perfect for: Small businesses, non-profits, and organizations that frequently host events and value excellent customer support.

The good stuff:

• Outstanding customer support with real people in the US
• User-friendly interface that doesn't require technical skills
• Specialized tools for event marketing
• Solid reputation for email deliverability

The not-so-good stuff:

• Limited automation compared to more advanced platforms
• Fewer cutting-edge features than competitors
• Design options can feel restrictive for creative businesses

8. Sender: The Generous Free Plan Champion

What it is: Sender offers surprisingly advanced features for free, making it an attractive option for businesses that need powerful tools but have tight budgets.

Why it's appealing: While most platforms offer basic free plans, Sender's free tier includes features that other companies charge for, making it excellent value for growing businesses.

Key features that matter:

• Drag-and-drop email builder with good customization
• Automation workflows for nurturing subscribers
• SMS marketing capabilities (rare in free plans)
• Detailed analytics and reporting
• A/B testing to optimize your campaigns

What it costs: Free for up to 2,500 subscribers and 15,000 emails monthly; paid plans from $8/month.

Perfect for: Small to medium businesses that need advanced features but want to keep costs low.

The good stuff:

• Exceptionally generous free plan
• Powerful automation typically found in premium platforms
• Good email deliverability rates
• Intuitive interface that's easy to learn

The not-so-good stuff:

• Limited template selection compared to established platforms
• Being newer means fewer third-party integrations
• Smaller user community for support and tips

9. Moosend: The E-commerce Specialist

What it is: Moosend combines user-friendly email marketing with artificial intelligence features specifically designed to help online stores sell more products.

Why e-commerce businesses love it: Instead of generic email tools, Moosend includes features like AI-powered product recommendations and abandoned cart recovery that directly impact sales.

Key features that matter:

• Intuitive drag-and-drop email editor
• AI that recommends products to individual customers
• Automated workflows for e-commerce (abandoned cart, welcome series, etc.)
• Landing page builder for promotions
• Advanced segmentation based on purchase behavior

What it costs: Plans start at $9/month (no free plan available).

Perfect for: Online stores and e-commerce businesses that want to increase sales through targeted email marketing.

The good stuff:

• User-friendly interface that doesn't require training
• AI-powered features that increase sales
• Competitive pricing for the features offered
• Strong automation specifically for online retailers

The not-so-good stuff:

• No free plan to test the platform
• Fewer integrations than more established competitors
• Less suitable for businesses that don't sell products online

10. EmailOctopus: The Simple and Affordable Option

What it is: EmailOctopus is the no-frills option that focuses on doing the basics really well at a very affordable price. Think of it as the reliable economy car of email marketing.

Why it works: Sometimes you don't need bells and whistles; you just want to send good emails that reach your subscribers without breaking the bank.

Key features that matter:

• Basic email marketing that covers the essentials
• Simple automation for welcome emails and basic sequences
• Landing pages for growing your list
• Detailed reporting on your campaign performance
• Built on Amazon's email infrastructure for reliable delivery

What it costs: Free for up to 2,500 subscribers; paid plans from $8/month.

Perfect for: Budget-conscious businesses that need reliable email marketing without advanced features.

The good stuff:

• Very affordable pricing structure
• Reliable email delivery through Amazon's system
• Simple interface that's easy to understand
• Good value for basic email marketing needs

The not-so-good stuff:

• Limited advanced features
• Basic automation compared to specialized platforms
• Fewer email templates than design-focused alternatives
• Limited customer support options

Which Alternative Should You Choose?

The right choice depends on your specific needs, budget, and business goals.

For Small Businesses on a Budget

• Maileroo: Best overall value with excellent support
• Constant Contact: Great support with user-friendly interface
• Sender: Generous free plan with advanced features

For Online Stores and E-commerce

• Mailchimp: Strong e-commerce integrations and comprehensive features
• Moosend: AI-powered product recommendations and e-commerce automation
• ActiveCampaign: Advanced behavioral tracking for sophisticated customer journeys

For Content Creators and Bloggers

• Kit: Purpose-built for creators with monetization tools
• Brevo: Multi-channel approach with good free plan
• GetResponse: Webinar capabilities perfect for course creators

For Businesses Wanting Advanced Features

• ActiveCampaign: Most sophisticated automation and CRM integration
• Mailchimp: Comprehensive feature set with extensive integrations
• GetResponse: Advanced funnel building and webinar capabilities

The Bottom Line

MailerLite is a solid platform that works well for many businesses, but it's not perfect for everyone.

The key is being honest about your needs, testing your top choices thoroughly, and planning your migration carefully. Don't rush the decision for most platforms offer free trials, so you can test-drive your options before committing.

Remember, the best email marketing platform is the one that reliably delivers your messages, provides the features you actually need, and grows with your business without breaking your budget. Take the time to find the right fit, and your future self (and your subscribers) will thank you.

Whether you choose Maileroo for its exceptional support and value, ActiveCampaign for advanced automation, or any other alternative, the most important thing is picking a platform you can depend on for the long term. Your email marketing is too important to leave to chance.