Beyond Omnichannel: 10 Better Email Marketing Platforms Than Omnisend (2025)

Omnisend works great if you're running a Shopify store and love paying premium prices.

Starting at $16/month and quickly escalating as your list grows, Omnisend's e-commerce focus becomes expensive for non-retail businesses. The SMS costs add up fast, the interface can be overwhelming for simple needs, and if you're not selling products online, you're paying for features you'll never use.

Many businesses discover they can get better email marketing results for less money with platforms designed for their actual needs.

Here are 10 superior alternatives that deliver excellent email marketing without forcing you into an e-commerce box or breaking your budget.

1. Maileroo: The Universal Champion

Maileroo delivers powerful email marketing that works for any business type, not just e-commerce. Think of it as getting Omnisend's email capabilities without the e-commerce overhead or premium pricing.

Why it beats Omnisend: Better value for non-e-commerce businesses, genuine human support, and transparent pricing that won't surprise you as you grow.

Key features that matter:

• Intuitive drag-and-drop email builder
• Smart automation workflows for any business type
• Real-time analytics and detailed reporting
• SMTP and API integration for developers
• Combined marketing and transactional emails

Pricing: Free for up to 3,000 emails monthly; paid plans start at $10/month for 25,000 emails.

Perfect for: Businesses seeking reliable email marketing with personal support at competitive prices.

The good stuff:

• Exceptional value for money with transparent pricing
• Excellent email deliverability rates
• Quick, helpful customer support from real people
• Works for all business types, not just e-commerce

The not-so-good stuff:

• Not specifically designed for e-commerce like Omnisend
• Lacks built-in SMS marketing capabilities

2. Klaviyo: The E-commerce Powerhouse

If you're actually running an e-commerce business and need advanced features, Klaviyo is what Omnisend wishes it could be sophisticated, powerful, and built specifically for online stores.

Why it beats Omnisend: More advanced e-commerce features, better segmentation capabilities, superior analytics, and revenue tracking that actually helps grow your business.

Key features that matter:

• Advanced behavioral segmentation
• Predictive analytics for customer lifetime value
• Revenue attribution and ROI tracking
• Advanced SMS marketing integration
• Deep e-commerce platform integrations

Pricing: Free up to 250 contacts; paid plans scale with contact count starting around $20/month.

Perfect for: E-commerce businesses needing sophisticated automation and customer insights.

The good stuff:

• Most powerful e-commerce features available
• Excellent segmentation and personalization
• Revenue attribution shows real ROI
• Advanced SMS integration

The not-so-good stuff:

• Expensive as lists grow
• Complex interface requiring learning time
• Primarily focused on e-commerce only

3. Mailchimp: The Comprehensive Alternative

Mailchimp offers strong e-commerce features while remaining versatile enough for any business type. It's like getting Omnisend's capabilities plus much more flexibility.

Why it beats Omnisend: Better for non-e-commerce businesses, has more integrations, established platform reliability, and has comprehensive marketing tools beyond just email.

Key features that matter:

• Advanced automation for all business types
• Detailed audience insights and behavioral analytics
• Content studio for creative asset management
• Strong e-commerce integrations
• Over 300 third-party integrations

Pricing: Free plan available; Essentials starts at $13/month for 500 contacts.

Perfect for: Growing businesses needing extensive integrations and multichannel capabilities.

The good stuff:

• Extensive third-party integrations
• Strong analytics and reporting features
• Works for all business types
• Established platform with proven reliability

The not-so-good stuff:

• Can become expensive quickly as lists grow
• Complex pricing structure
• Limited SMS compared to Omnisend

4. ActiveCampaign: The Automation Expert

ActiveCampaign delivers sophisticated marketing automation that makes Omnisend look basic. It excels at complex customer journeys for any business type.

Why it beats Omnisend: Superior automation workflows, built-in CRM functionality, and advanced features that work for service businesses, B2B companies, and e-commerce alike.

Key features that matter:

• Industry-leading automation workflows
• Built-in CRM with sales pipeline management
• Predictive sending optimization
• Advanced behavioral tracking and segmentation
• Machine learning features

Pricing: Starts at $15/month for the Starter plan.

Perfect for: Businesses needing advanced automation and sales integration capabilities.

The good stuff:

• Powerful automation workflows
• Excellent segmentation options
• CRM features included
• Works for all business types

The not-so-good stuff:

• Complex interface for beginners
• No built-in SMS marketing
• Steeper learning curve

5. GetResponse: The Webinar Specialist

GetResponse combines email marketing with webinar hosting, offering unique capabilities that Omnisend doesn't provide.

Why it beats Omnisend: Includes webinar functionality, better for service businesses and B2B companies, and comprehensive marketing tools beyond e-commerce.

Key features that matter:

• Built-in webinar hosting capabilities
• Email automation tied to webinar attendance
• Landing page builder with conversion focus
• Conversion funnel tools
• Advanced autoresponder sequences

Pricing: Starter plan at $19/month for 1,000 contacts.

Perfect for: Businesses incorporating webinars and comprehensive marketing funnels.

The good stuff:

• Includes webinar functionality
• Good automation features
• Comprehensive marketing toolset
• Works for service businesses

The not-so-good stuff:

• More expensive than Omnisend
• No SMS marketing
• Complex interface

6. Brevo: The Multi-Channel Master

Brevo (formerly Sendinblue) offers email, SMS, and chat in one platform with unlimited contacts, something Omnisend charges extra for.

Why it beats Omnisend: Multi-channel capabilities, unlimited contacts on free plan, and better value for businesses that aren't primarily e-commerce focused.

Key features that matter:

• Email and SMS marketing combined
• Live chat functionality for websites
• Transactional emails included
• Basic CRM features
• Unlimited contact storage on free plan

Pricing: Free plan available; Starter plan at $9/month for 5,000 emails.

Perfect for: Businesses needing multi-channel marketing with unlimited contact storage.

The good stuff:

• Generous free plan with unlimited contacts
• Includes SMS and chat capabilities
• Good for transactional emails
• All-in-one marketing approach

The not-so-good stuff:

• Daily sending limits on free plan
• Interface can be sluggish at times
• Limited e-commerce specific features

7. MailerLite: The User-Friendly Choice

MailerLite combines ease of use with powerful features, offering email marketing that works for any business without Omnisend's e-commerce complexity.

Why it beats Omnisend: More intuitive interface, better for non-e-commerce businesses, generous free plan, and superior design flexibility.

Key features that matter:

• Drag-and-drop editor with excellent design flexibility
• Automation workflows that are easy to set up
• Landing page builder with professional templates
• Website builder for complete online presence
• Mobile app for managing campaigns anywhere

Pricing: Free for up to 1,000 subscribers; Growing Business plan starts at $10/month.

Perfect for: Small businesses and content creators seeking design flexibility with simplicity.

The good stuff:

• Intuitive interface that's genuinely easy to use
• Excellent deliverability rates
• Feature-rich free plan
• Mobile app included

The not-so-good stuff:

• Limited e-commerce specific features
• No SMS marketing
• Basic segmentation options

8. Constant Contact: The Support Specialist

Constant Contact offers user-friendly email marketing with outstanding customer support and event management features, great for non-e-commerce businesses.

Why it beats Omnisend: Industry-leading customer support, better for service businesses and non-profits, and event management capabilities.

Key features that matter:

• Professional email templates for various industries
• Event management and promotion tools
• Social media integration capabilities
• List building and growth tools
• Survey and polling features

Pricing: Lite plan starts at $12/month; Standard at $35/month; Premium at $80/month.

Perfect for: Small businesses, non-profits, and organisations running events.

The good stuff:

• Outstanding customer support quality
• Event management features
• User-friendly interface for beginners
• Great for non-e-commerce businesses

The not-so-good stuff:

• No SMS marketing
• Limited automation capabilities
• Expensive for advanced features

9. Campaign Monitor: The Design Specialist

Campaign Monitor focuses on beautiful email design and professional templates, areas where Omnisend's e-commerce focus sometimes falls short.

Why it beats Omnisend: Superior template quality, excellent design tools, and professional-grade customisation options for any business type.

Key features that matter:

• Professional, beautiful email templates
• Advanced drag-and-drop editor
• Automation workflows with visual builder
• Detailed analytics and reporting
• White-label options for agencies

Pricing: Basic plan starts at $9/month for 500 contacts.

Perfect for: Agencies and businesses prioritizing email design and brand consistency.

The good stuff:

• Superior template quality and design tools
• Excellent visual customization options
• White-label options for agencies
• Good automation capabilities

The not-so-good stuff:

• Limited e-commerce features
• No SMS marketing
• Higher pricing for larger lists

10. Sender: The Budget-Friendly Alternative

Sender offers advanced email marketing features with SMS included at budget-friendly prices, giving you Omnisend-like capabilities for less money.

Why it beats Omnisend: More generous free plan includes SMS marketing and significantly lower pricing without the e-commerce complexity.

Key features that matter:

• Drag-and-drop editor with good customization
• Advanced automation workflows
• SMS marketing integration included
• Detailed analytics and reporting
• A/B testing capabilities

Pricing: Free up to 2,500 subscribers and 15,000 emails; paid plans from $8/month.

Perfect for: Small to medium businesses seeking advanced features at budget-friendly prices.

The good stuff:

• Generous free plan with substantial limits
• Includes SMS marketing capabilities
• Powerful automation features
• Good email deliverability rates

The not-so-good stuff:

• Limited e-commerce specific features
• Newer platform with smaller user base
• Smaller template library

Omnisend Problems That Drive Users Away

Understanding what frustrates Omnisend users can help you choose a better alternative for your specific business type.

E-commerce Tunnel Vision

Limited Non-E-commerce Value: The primary design of Omnisend's features for online stores renders it excessively costly for service businesses, B2B companies, content creators, or non-profit organizations.

Feature Mismatch: You're paying for product recommendation engines, abandoned cart recovery, and purchase behavior tracking that service businesses simply don't need.

Pricing Structure: The contact-based pricing assumes e-commerce growth patterns that don't apply to other business types.

Pricing Escalation Problems

Steep Cost Increases: Starting at $16/month sounds reasonable, but costs escalate quickly as your contact list grows, reaching $59/month for the Pro plan.

SMS Cost Accumulation: While SMS is included, the credits run out fast, and additional SMS costs can surprise you with unexpected monthly charges.

Feature Lock-in: Advanced features require higher tiers, forcing you to pay for e-commerce capabilities you might not need.

Complexity Overload

Omnichannel Overwhelm: The platform's omnichannel approach can be overwhelming for businesses that just need good email marketing.

Learning Curve: The e-commerce focus means extra complexity for simple email marketing tasks.

Over-Engineering: Too many features for businesses with straightforward communication needs.

Platform Limitations

Template Restrictions: Fewer design options compared to platforms that prioritise email design and customisation.

Integration Gaps: Fewer third-party integrations than general-purpose email marketing platforms.

Support Limitations: Limited support options on lower-tier plans, with premium support requiring higher spending thresholds.

When It's Time to Leave Omnisend

If you're not running an e-commerce business, Omnisend's pricing and feature focus probably don't make sense. Consider alternatives when you're a service-based business needing general email marketing, pricing becomes prohibitive as your list grows, you need simpler solutions without omnichannel complexity, or you require specialized features like webinars, events, or advanced automation that aren't e-commerce focused.

The key question is simple: Are you paying for e-commerce features you don't use? If that is the case, you are likely spending more on email marketing than necessary.

The Bottom Line

Omnisend's e-commerce focus creates value for online stores but becomes expensive overhead for other business types. If you're not running a Shopify store with complex product marketing needs, you're probably paying for features that don't move your business forward.

For most non-e-commerce businesses, we recommend Maileroo for exceptional value and human support, ActiveCampaign for advanced automation, or MailerLite for user-friendly features with great design tools.

E-commerce businesses should consider Klaviyo for advanced features or Mailchimp for versatility beyond just online selling.

The key is choosing a platform that matches your actual business model rather than forcing your square business into Omnisend's round e-commerce hole. Your email marketing should enhance your business, not complicate it with irrelevant features.

Take advantage of free trials to find the right fit. Your business deserves email marketing that works for you, not against you.