Convert Traffic into Customers: 10 Strategies on How to Reach Your Ideal Customers
It's not enough to simply have people visit your site; the true challenge lies in turning these visits into valuable transactions.
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Top 20 Best Paid SMTP Relay Service Providers - Updated 2025
Simple Mail Transfer Protocol, or SMTP, is an industry standard for sending emails. It uses appropriate authentication tools to ensure that emails are delivered to the right inboxes on time. However, the quality of your SMTP service ultimately depends on the software service provider.
Tips on How to Use AI for Email Marketing Without Losing the Human Touch
Generative AI is redefining many industries including email marketing. By using generative AI tools, marketers can generate content and even produce analytics. However, AI should only enhance but not replace your existing strategies.
6 Common Email Myths and How to Make it Work for Your Business
As a traditional form of communication, email has been the subject of multiple myths. And many say that email is dead and no longer effective in reaching and converting customers. In this blog, we'll debunk the most common email myths.
How to Set Up Reverse DNS (rDNS) / PTR?
Reverse DNS (rDNS) is essential for tasks like email authentication, network diagnostics, and compliance. It involves mapping an IP address back to a domain name using PTR records. Proper rDNS setup ensures secure and efficient network operations, aiding in email deliverability and troubleshooting.
7 Email Newsletter Best Practices
Email newsletters offer an effective way to connect and engage your readers and potential customers. As a marketer, it's crucial to create a compelling newsletter that gets attention and converts readers. Our list of best practices for newsletters can help you enhance your email marketing campaign.
A/B Testing for Email Campaigns - What is It and Why Does it Matter?
A/B testing is a popular strategy in email marketing that aims to find the most effective messaging that will convert subscribers. In A/B testing, you can adjust your email titles, content, voice, and even colors and font styles.