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While sending emails you'll encounter plenty of words and acronyms, which are all essential to the email campaigns. Read our updated email glossary, updated for 2024!

Adding a sender's image not only improves the emails' aesthetics, but also improves your authentication and customization campaigns. Adding a sender's image for Gmail and other independent mailbox providers is easy and doesn't require advanced coding or HTML skills.

Email marketing regulations are in place in different countries to ensure that the recipients' right to privacy are respected. Different countries have specific laws, with the Spam Act of 2003 for Australia as an example.

Postmark is a leading SMTP email service provider that boasts the fastest deliverability in the business and specializes in transactional emails. Customers can choose from eight pricing packages, plus an option to use the Free Trial which allows up to 100 emails monthly.

Email bounce rate is a crucial metric in email marketing which measures the percentage of emails that couldn't be delivered to the intended recipients from the total number of emails sent. Email bounce can temporary or permanent.

Mailgun is a popular email deliver service provider founded in 2010. It offers four pricing plans, including a Free 30-day plan of up to 5,000 emails.