Email Glossary - Updated for 2025
While sending emails you'll encounter plenty of words and acronyms, which are all essential to the email campaigns. Read our updated email glossary, updated for 2024!
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Quick Guide on How to Add a Sender's Image to Gmail, Postbox, Thunderbird, and more!
Adding a sender's image not only improves the emails' aesthetics, but also improves your authentication and customization campaigns. Adding a sender's image for Gmail and other independent mailbox providers is easy and doesn't require advanced coding or HTML skills.
Re-Engagement 101 - How to Reconnect with Inactive Subscribers
Use a reengagement email strategy to win back your inactive subscribers and improve conversion. There are different strategies to use when reconnecting with inactive subscribers, like segmenting the email list, using personalized emails, and using reengagement tools.
Email Validation - Why is it a Crucial Step in Building an Email List?
Email validation is an important procedure that can clean bulk email lists, reduce bounce rates, and improve email deliverability. You can identify and remove disposable and invalid emails, spam traps, and catch-all emails by running a validation.
Heads Up! Updated Email Marketing Regulations for Different Countries for 2025
Email marketing regulations are in place in different countries to ensure that the recipients' right to privacy are respected. Different countries have specific laws, with the Spam Act of 2003 for Australia as an example.
Postmark Review 2025: Pros, Cons, and Alternatives
Postmark is a leading SMTP email service provider that boasts the fastest deliverability in the business and specializes in transactional emails. Customers can choose from eight pricing packages, plus an option to use the Free Trial which allows up to 100 emails monthly.
Email Bounce Management: Boost Deliverability and Win More Business with These Tips
Email bounce rate is a crucial metric in email marketing which measures the percentage of emails that couldn't be delivered to the intended recipients from the total number of emails sent. Email bounce can temporary or permanent.