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A/B testing is a popular strategy in email marketing that aims to find the most effective messaging that will convert subscribers. In A/B testing, you can adjust your email titles, content, voice, and even colors and font styles.

Sending emails programmatically is a regular requirement in web development, whether for user registration confirmations, password resets, or contact form submissions. PHP, a prominent server-side scripting language, has numerous methods for sending emails. This article will teach you how to send HTML emails with SMTP in PHP using PHPMailer and

While sending emails you'll encounter plenty of words and acronyms, which are all essential to the email campaigns. Read our updated email glossary, updated for 2024!

Adding a sender's image not only improves the emails' aesthetics, but also improves your authentication and customization campaigns. Adding a sender's image for Gmail and other independent mailbox providers is easy and doesn't require advanced coding or HTML skills.

Use a reengagement email strategy to win back your inactive subscribers and improve conversion. There are different strategies to use when reconnecting with inactive subscribers, like segmenting the email list, using personalized emails, and using reengagement tools.

Email marketing regulations are in place in different countries to ensure that the recipients' right to privacy are respected. Different countries have specific laws, with the Spam Act of 2003 for Australia as an example.