10 Best Email Marketing Software for Real Estate

For real estate agents, an active and nurtured email list is one of the best ways to warm up leads, stay engaged with passive buyers, and position yourself as an expert in your market. Buying and selling a home is a decision that takes time, so driving potential clients, prospects, and leads into an email newsletter is a fantastic way to nurture leads through your sales funnel.

However, it’s simply not possible to maintain an email list manually, especially if you’re working with thousands of leads and contacts. That’s where email marketing software steps in for triggers, detailed analytics, drip sequences, contact form integrations, and pre-built templates that make it easy to nurture and convert warm leads. Let’s take a look at the top 10 email marketing services for real estate agents in 2025.

Maileroo

The best email marketing platform for real estate agents is Maileroo, with unbeatable deliverability rates, robust automation features, and a user-friendly, intuitive platform. Maileroo is popular for its 99.9% uptime, a trustworthy IP reputation that ensures your emails actually land in inboxes, list cleaning, and branded tracking links.

For a full-stack email marketing platform with extremely high deliverability, Maileroo is an excellent option. Plus, more advanced features like A/B testing and audience segmentation help reach the right clients at the right time with the right message. For example, create a different weekly newsletter for buyers searching in the suburbs of Dallas vs. Fort Worth vs. Austin with zip code-specific new listings and market tips.

Pros:

• Ideal for both beginners and more advanced real estate agents
• Technical documentation for developers, perfect for more sophisticated integrations and email programs
• Pre-built templates make it easy to spin up different campaigns quickly

Cons:

• Technical elements might scare away new users, but Maileroo is ranked highly on Capterra for ease of use (5/5 stars)

Features:

• Easy-to-use campaign and email builder
• Detailed analytics to track performance, opens, clicks, and more
• A/B testing and segmentation to test different strategies for different audiences
• SMTP relay and an API for more advanced iterations with other business tools like a CRM or sales pipeline tool
• Separate pricing for just the API vs. the full email marketing platform

HubSpot

HubSpot’s free customer relationship manager (CRM) software comes with lightweight email marketing software ideal for beginners. Especially if you’re a HubSpot fan, it integrates easily with other HubSpot products like the Content Hub, Support Hub, and Sales Hub.

Pros:

• Comes with a free CRM for managing contact details
• Free plan
• Detailed analytics and reporting
• Visual dashboard and campaign builder

Cons:

• Paid plans on HubSpot are high-priced and become expensive quickly
• More robot automation is typically behind a paid plan

Features:

• AI-generated subject lines and email copy
• Customizable templates for newsletters, events, and more
• Simple workflow tools to send automated campaigns
• Drag-and-drop, easy-to-use email builder for professional-looking emails

Mailchimp

Mailchimp is another popular option for real estate agents, particularly thanks to its free plan and easy drag-and-drop email builder. Especially for newbie agents, it’s a great platform to nurture and scale your email list for free.

Pros:

• Free plan
• Easy drag-and-drop email builder
• Simple and intuitive but can get more sophisticated as your business grows

Cons:

• Limited automation for the free plan
• Becomes expensive with larger email lists

Features:

• Pre-built templates specifically for real estate agents
• Lead capture forms
• Automated drip campaigns for follow-up and engagement

Constant Contact

Constant Contact is another popular alternative among small businesses with a user-friendly interface, segmentation, and SMS marketing. Constant Contact also offers social media marketing tools for scheduling, posting, and creating content and ads if agents are looking for an all-in-one marketing platform.

Pros:

• Simple, user-friendly interface
• Included social media marketing tools

Cons:

• No free plan, but there is a 60-day free trial
• Limited automation compared to alternatives like ActiveCampaign or HubSpot

Features:

• SMS marketing for text message follow-ups, event reminders, listing updates, and other automated campaigns
• Real estate-specific email templates
• AI writing assistance for faster email creation
• Automatic creation of shareable social posts from emails

ActiveCampaign

A robust but sometimes technically complex email marketing platform, ActiveCampaign is ideal for advanced automation and lead nurturing. ActiveCampaign helps streamline customer management, improve lead management, and enhance overall marketing campaigns. With included CRM functionality, ActiveCampaign allows agents to manage contacts, leads, and clients in one spot.

Pros:

• Custom workflows for both buyer and seller journeys
• Predictive email sending
• Integrations with websites for detailed tracking
• Includes pre-built “Recipes” for real estate-specific actions like onboarding a new seller

Cons:

• According to reviews, there is a steep learning curve
• No free plan
• Possibly too much for individual agents

Features:

• Extremely detailed automation and workflows
• Visual pipeline
• SMS marketing for viewing reminders, consultation confirmations, and other important notifications
• Task organization
• Integrations with other tools like Zillow, Calendly, WordPress, DocuSign, and more

MailerLite

MailerLite is another alternative for solo agents and brokers with a free plan of up to 500 subscribers, an easy-to-use interface, and integrations with other real estate CRMs like Salesforce and Pipedrive. For real estate agents wanting basic functionality with a CRM, MailerLite is a viable alternative to other platforms.

Pros:

• Email automation
• Email branding
• Lead capture forms and subscriber groups for targeted emails

Cons:

• Price quickly goes up as your email list grows
• Basic CRM function functionality
• Limited automation in lower-priced plans

Features:

• A/B testing and customer segmentation
• Drag-and-drop email builder
• Automation for basic follow-ups and workflows
• Contact forms

Follow Up Boss

Follow Up Boss is a newer “operating system” for real estate agents that includes CRM functionality, email marketing, and detailed analytics. It integrates with dozens of other platforms like Zillow, Facebook, and Zapier and is heavily used by larger agent teams.

Pros:

• Built for team leads and large agent teams
• Mobile app for on-the-go management
• Includes calling, texting, email, and even creating a company phone number
• Team leaderboard for detailed analytics

Cons:

• Too much for solo agents
• Limited email customization
• Significantly more expensive compared to just email marketing platforms

Features:

• Operating-system style dashboard with lead tracking, automation, and an open API
• Unique pixel for IDX website websites for detailed lead tracking
• Integrations with Facebook and Google ads
• Free trial with no setup fees

Get Response

Get Response includes everything from email marketing to landing pages to web push notifications and SMS marketing. For real estate agents who want to run comprehensive marketing campaigns across their website, social, text messages, pay ads, and more, Get Response bundles a lot of features in one place.

Pros:

• Includes webinar hosting
• Pre-built email templates for real estate
• Automation and auto-responders

Cons:

• More expensive compared to standard email marketing platforms
• Some reviews mentioned a steep learning curve

Features:

• Detailed analytics on bounce rate, click rates, conversions, spam, opens, and more
• Various lead generation options like sign-up forms, pop-ups, and landing pages
• E-commerce integrations with promo codes and abandoned cart recovery for increased sales
• Course creation features if real estate agents are looking to monetize their knowledge

AWeber

For busy agents, AWeber is another email marketing platform that bundles several marketing tools in one spot. It includes a landing page builder, web push notifications, and even e-commerce pages. AWeber supports the entire sales process, from sign-up to nurturing to conversion.

Pros:

• Robust automation and pre-built workflow formulas
• Integrations with social platforms like YouTube, Facebook, and blogs
• Free migrations
• 24-7 support
• 14-day free trial

Cons:

• More robust and sophisticated features are gated behind more expensive plans
• Other than the $15 per month Lite plan, plans get very expensive quickly

Features:

• AI assistant for writing newsletters
• Professionally designed email templates with customized theme settings
• Mobile editor for on-the-go work
• Link previews and keyboard shortcuts for faster and more accurate email creation

Benchmark Email

Benchmark Email is a fairly cut-and-dry email marketing software with professional-looking templates, a visual builder, and customer segmentation. Benchmark Email also offers basic automation to send follow-up, nurture contacts, and stay top of mind with potential customers.

Pros:

• Affordable pricing starting at $15 per month
• User-friendly and easy-to-navigate interface
• Customer segmentation
• Simple but comprehensive automation

Cons:

• Eliminated contact forms for growing your email list
• Lower deliverability compared to other platforms

Features:

• AI assistants for email campaign creation and writing
• Pre-built templates
• Analytics and reporting

Try Maileroo

Depending on your goals, budget, and software needs, there are tons of email marketing platforms for real estate agents. To decide exactly what you need, compare features, integrations, and functionality, and pay close attention to how price increases as your email list grows. For real estate professionals, email marketing software is a worthwhile investment, especially as you sometimes nurture buyers for months or even longer. Monthly newsletters, listing updates, and even push notifications are crucial ways to stay in touch with buyers, stay top of mind, and engage with hundreds of customers at scale.

Sign up for Maileroo to get the #1 email marketing software for real estate agents. With unbeatable email delivery, an easy-to-use platform, and five-star reviews across multiple platforms, Maileroo is the best option for engaging leads, nurturing buyers, and increasing sales and revenue.