Customer Engagement

What Is A Customer Journey?: A Quick Guide To Automation

What Is A Customer Journey?: A Quick Guide To Automation

You may have heard this marketing lingo for quite a while now, and now you're wondering what it is to your business and how you can leverage from it. Well, the customer journey maps out every interaction a customer has with your business, from their first touchpoint to post-purchase follow-ups.

The Power of Transactional Emails - Enhancing Customer Engagement and Retention

Email continues to reign supreme in the ever-evolving digital landscape, where businesses have access to many communication channels and technologies. According to WordStream, over 86% of business professionals prefer email communication over social media, instant messaging, and other channels. However, when most people think of business emails, they think about

The Role of Transactional Emails in Enhancing Customer Service

Even with the advent of new business communication technologies like social media and AI chatbots, emails reign supreme with a staggering 3800% ROI. However, most people believe email communication is limited to promotional campaigns. On the contrary, transactional emails, such as password resets, purchase receipts, and shipping alerts, play a

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