What Marketers Actually Need From an Email Tool (vs. What Vendors Want You to Buy)
What do you actually need from an email tool? And what are you paying for that you'll probably never use?
email marketing
The Email Preheader: The Most Underused Real Estate in Your Campaigns
That one overlooked line of text — the snippet that appears next to your subject line in the inbox — is quietly costing you opens every single time you send. Here's everything you need to know about writing preheaders that actually get your emails opened.
The 5-Minute Email Infrastructure Health Check
A quick health check once a week can help you avoid problems with delivery.
7 Brands That Nailed Valentine's Email Campaigns (And Weren't Selling Flowers)
The best Valentine's Day campaigns work because they know that not everyone celebrates the same way and that the holiday is about more than just romance.
The 6 Best Free Adobe Illustrator Alternatives for Email Designers
Most email marketers don't need Adobe Illustrator, though. This guide talks about six free alternatives to Illustrator and shows how email teams use them in real life.
Last-Minute Christmas Email Tips (That Don't Suck)
Let's talk about how to send Christmas emails that people actually want to read, starting right now.
13 Holiday Email Campaigns That Hit Different (And Why They Worked)
We're going to break down 13 holiday campaigns based on how well they made people feel. Big companies with huge budgets and small businesses showing that you don't need a lot of money to make something people remember.