The Secret to Higher Engagement: Cleaning Your Email Lists
Ever feel like no one’s opening your emails, even when you’ve nailed the subject line and call to action? The issue might not be what you’re writing
Why Do We Call Unwanted Emails 'Spam'?
When you hear the word "Spam," you might think of a can of processed meat that some people love and others avoid. But for many of us, the word instantly brings to mind annoying junk emails filling up our inboxes.
16 Best Email Verification Tools for Marketers in 2025
Explore the 15 best email verification tools for 2025 to boost deliverability, reduce bounce rates, protect sender reputation, and enhance campaigns.
What is BIMI and How Does It Work?
Email marketing is an increasingly competitive space where grabbing attention and building trust are crucial. With phishing scams and email spoofing on the rise, it’s more important than ever to ensure your emails stand out and feel secure to recipients.
Email Subject Lines: 50 Best Practices, Tips, and Examples
In email marketing, your subject line is your first—and sometimes only—chance to make an impression.
What Is A Customer Journey?: A Quick Guide To Automation
You may have heard this marketing lingo for quite a while now, and now you're wondering what it is to your business and how you can leverage from it. Well, the customer journey maps out every interaction a customer has with your business, from their first touchpoint to post-purchase follow-ups.
Top 20 Free Email Marketing Services for 2025
With shifting search algorithms and the unpredictability of social media reach, one thing has become clear: businesses need direct control over how they connect with their customers.