Emailing Tips

B2B Email Marketing in 2025: Why It Still Outperforms LinkedIn and Paid Ads

B2B Email Marketing in 2025: Why It Still Outperforms LinkedIn and Paid Ads

Every few years, someone declares email marketing dead. Yet here we are (again). While marketers chase the latest platform trends and pour budgets into LinkedIn ads, the businesses seeing the best returns stuck with their email lists.

SaaS Email Marketing: End-of-Year Upgrade Campaigns

SaaS Email Marketing: End-of-Year Upgrade Campaigns

Here's the key difference between upgrade campaigns and regular marketing: your customers already know and trust you.

The True Cost of Email Downtime for SaaS Companies

The True Cost of Email Downtime for SaaS Companies

Customers aren't getting emails to confirm their purchases. Requests to reset passwords are not working. The worst part is that their automated billing system can't send out renewal notices.

Unsubscribe Best Practices: Making It Easy (And Why You Should)

Unsubscribe Best Practices: Making It Easy (And Why You Should)

Here's something that makes you think twice: making it ridiculously easy for people to unsubscribe from your emails is actually one of the smartest business moves you can make.

OSINF vs OSINT: How Is Data Transformed to Open-Source Intelligence?

OSINF vs OSINT: How Is Data Transformed to Open-Source Intelligence?

Data is everywhere, but it’s only open-source information (OSINF), and intelligence (OSINT) is what truly matters.

The Best Free Email Signature Creators That Actually Don't Suck (2025 Edition)

The Best Free Email Signature Creators That Actually Don't Suck (2025 Edition)

There are actually some decent free email signature tools out there. You just need to know which ones won't waste your time.

7 Reminder Email Templates That Actually Get Responses

7 Reminder Email Templates That Actually Get Responses

You know that sinking feeling when you send what you think is a perfectly crafted email, only to hear... nothing.

Web Analytics Made Easy - Statcounter