Top 10 Brevo Alternatives in 2025: Better Options for Email Marketing & Automation

Brevo (formerly Sendinblue) has made a name for itself by combining email marketing, automation, and SMS tools under one roof. It's a solid platform that many businesses rely on daily.

But let's be honest—it's not for everyone. If you've used Brevo, you might have run into some of these common frustrations:

• Complicated user interface that requires a learning curve
• Limited customer support when you really need help
• Pricing that suddenly jumps when you add features or your contact list grows

Whether you're looking for more intuitive automation, a cleaner user experience, or simply better value for your marketing dollar, this guide breaks down the top 10 Brevo alternatives worth considering in 2025.

The 10 Best Brevo Alternatives in 2025

1. Maileroo– Best Overall Alternative

Why it's a standout: Excellent deliverability rates that get your emails to the inbox, a clean user experience without the clutter, and responsive support from real humans when you need help.

Best for: Businesses of all sizes looking to scale their email marketing without the confusing interface or unexpected costs of bigger platforms.

Key features:

• Strong, easy-to-use automation tools that don't require a Ph.D. to set up
• Dedicated IPs and built-in transactional email support
• Transparent pricing that doesn't punish growth
• User-friendly dashboard that shows what matters
• Seamless integration with popular ecommerce platforms and CRMs

Pricing: Starting at $29/month for up to 5,000 contacts with unlimited emails. All plans include both marketing and transactional capabilities with no hidden fees.

2. MailerLite – Best for Simplicity & Affordability

Why switch: MailerLite offers a cleaner, more intuitive interface with a generous free plan that's perfect for getting started.

Best for: Solopreneurs, startups, and content creators who want effective email marketing without complexity.

Standout features:

• Drag-and-drop editor that anyone can use
• Visual automation builder for creating customer journeys
• Built-in landing pages and website builder

Pricing: Free for up to 1,000 subscribers (12,000 emails/month). Paid plans start at $10/month for unlimited emails.

3. EngageBay – Best All-in-One CRM Alternative

Why it's better for some: EngageBay includes a full CRM, marketing automation, and sales suite in one platform—making it a true all-in-one solution.

Best for: Small businesses looking for a complete customer management system, not just email marketing.

Key features:

• Contact scoring to identify your best leads
• Detailed workflows for sales and marketing alignment
• Support desk integration for customer service

Pricing: Free plan available with basic features. Marketing plans start at $12.99/month per user.

4. Mailchimp – Big Brand, Big Features

Why it's an alternative: Mailchimp is a trusted name with a massive template library and integration ecosystem.

Best for: Teams who need advanced analytics and connections to virtually every other marketing tool.

Watch out for: Pricing that escalates quickly as your subscriber list grows—what starts affordable can become expensive fast.

Pricing: Free plan for up to 500 contacts. Essentials plan starts at $13/month for 500 contacts and increases with list size.

5. ActiveCampaign – Best for Advanced Automation

Why upgrade: If you're serious about automation, ActiveCampaign offers visual workflows, complex behavioral triggers, and a built-in CRM system.

Best for: Mid-size to enterprise businesses with sophisticated marketing needs.

Standout features:

• Predictive sending to optimize email timing
• Deep segmentation based on almost any data point
• Lead scoring to prioritize your sales efforts

Pricing: Lite plan starts at $29/month for up to 1,000 contacts. Plus plan at $49/month adds CRM features.

6. SMTP.com—Best for Deliverability and Infrastructure

Why choose over Brevo: SMTP.com provides rock-solid infrastructure for both bulk and transactional emails with a focus on getting messages to the inbox.

Best for: SaaS companies and high-volume senders where deliverability is mission-critical.

Key features:

• Enterprise-grade delivery infrastructure
• Detailed analytics on delivery and engagement
• API-first approach for developers

Pricing: Starts at $25/month for up to 50,000 emails and scales with volume.

7. ConvertKit – Best for Creators & Audience Building

Why it's different: Built around tags and audience-based campaigns rather than traditional lists, ConvertKit is designed specifically for creators.

Best for: Bloggers, YouTubers, podcasters, and online educators building a direct relationship with their audience.

Key features:

• Visual automation builder that makes sense
• Built-in tools for selling digital products and courses
• Clean, minimalist UI focused on content creators

Pricing: Free plan available for up to 1,000 subscribers with limited features. Creator plan starts at $9/month.

8. Omnisend – Best for E-Commerce Brands

Why it's better for stores: Omnisend offers strong Shopify, WooCommerce, and other e-commerce integrations with built-in SMS capabilities specifically designed for online retailers.

Best for: Online stores looking for pre-built automations tailored to the retail customer journey.

Features:

• Abandoned cart recovery sequences
• Product recommendation emails
• Back-in-stock alerts
• Purchase behavior segmentation

Pricing: Free plan available for up to 250 contacts and 500 emails/month. Standard plan starts at $16/month.

9. Moosend—Budget-Friendly, Powerful Features

Why it's compelling: Moosend delivers impressive automation capabilities at a lower price point than most competitors.

Best for: Small businesses and budget-conscious marketers who still need robust features.

Features:

• Personalization tools that rival expensive platforms
• Behavior tracking and segmentation
• Pre-built templates with modern designs

Pricing: Pro plans start at $9/month for up to 500 subscribers, scaling to $48/month for 5,000 subscribers.

10. Mailtrap—Best for Developers & Testing

Why it's unique: Unlike other tools on this list, Mailtrap isn't a marketing platform—it's a specialized testing environment for developers.

Best for: Development teams and QA specialists testing email functionality before sending to real users.

Features:

• Email sandbox environment
• Fake SMTP server for development
• HTML/CSS analysis and previews
• Spam score checking

Pricing: Free plan available with basic features. Paid plans start at $9.99/month for teams.

Comparison Table Snapshot

Wrap Up

There's no one-size-fits-all platform when it comes to email marketing—what works best depends entirely on your specific priorities:

• If deliverability is your top concern, look to Maileroo or SMTP.com
• If you need powerful automation, ActiveCampaign might be your best bet
• If simplicity is key, MailerLite could be the perfect fit
• If you run an e-commerce store, Omnisend has specialized features you'll love

For most businesses looking to move away from Brevo, Maileroo offers the best balance of power, usability, and affordability. You get enterprise-level deliverability with a user interface that won't give you a headache, all at a price point that scales reasonably with your growth.

Ready to find a Brevo alternative that actually makes your life easier? Try Maileroo today and see the difference a well-designed email platform can make.

About Maileroo: Maileroo is the all-in-one email platform built for modern businesses that need reliability, speed, and simplicity. Our platform combines powerful developer tools with marketer-friendly features to deliver emails that drive engagement and revenue. With transparent pricing, best-in-class deliverability, and responsive support, we're the email partner that grows with your business.