Top 10 Klaviyo Alternatives in 2025 (For Smarter, More Flexible Email Marketing)

Although Klaviyo has emerged as the preferred platform for ecommerce email marketing, many brands are reevaluating their options in 2025. That hefty price tag and complex interface might have worked in the past, but today's businesses want more flexibility without the sticker shock.

Here's why more companies are shopping around for Klaviyo alternatives:

• Steep pricing as you grow - What starts affordable can quickly balloon into a major expense as your subscriber list expands
• Overwhelming interface that requires dedicated team members just to navigate
• Not ideal outside ecommerce - If you're in SaaS, services, or content creation, Klaviyo's features don't always align with your needs
• Support and scalability concerns - As companies grow, they often need more personalized support and flexible infrastructure

Whether you're looking for better pricing, more flexibility, or a simpler setup — this guide breaks down 10 powerful alternatives to Klaviyo that might be a better fit for your business in 2025.

Quick Glance: Klaviyo in 2025

Before diving into alternatives, let's take an honest look at where Klaviyo stands in 2025:

Strengths:

• Strong ecommerce integrations with platforms like Shopify and BigCommerce
• Smart segmentation and flows that leverage customer purchase data
• Data-driven automation that can drive impressive results for online stores

Limitations:

• Pricing scales aggressively with list size (you might start at $45/month but quickly jump to $150+)
• UI can be clunky and overwhelming for non-technical users or smaller teams
• Not ideal for transactional email or SaaS use cases where different metrics matter
• Learning curve is steep and may require specialized team members

The 10 Best Klaviyo Alternatives in 2025

1. Maileroo

Why It's a Top Pick: Ultra-fast delivery, clean dashboard, API-first mindset, and unbeatable deliverability that consistently outperforms competitors.

Key Features:

• Unified platform for both transactional and marketing emails (no need for separate tools)
• Simple, transparent pricing that doesn't punish growth
• Developer-friendly API with comprehensive documentation that technical teams love
• Intuitive automation builder that's powerful but doesn't require a PhD to use
• Industry-leading deliverability with built-in reputation monitoring

Pricing: Starting at $29/month for up to 5,000 contacts with unlimited emails. All plans include both marketing and transactional capabilities with no hidden fees or surprise jumps in pricing.

Best For: SaaS companies, ecommerce startups, and development teams tired of complex setups and bloated interfaces. Particularly valuable for businesses that need both marketing campaigns and transactional emails in one reliable platform.

User Testimonial: "Maileroo is easy to configure the SMTP relay to send your transactional emails. It works perfectly. The SMTP plugin that you recommended did not work for me, but I had both problems using a free SMTP plugin. Also, I was not able to understand how to use the API. I would like to be able to assign sending limits per each domain. I only purchased a code because there was only 1 tier listed. I might have stacked 2 codes if I knew the limits offered with 2 codes." - Larry

2. Brevo (formerly Sendinblue)

Strengths:

• Combines email, SMS, chat, and marketing automation in one platform
• Free plan with generous daily sending limits
• Pay-as-you-go options for seasonal businesses
• Visual automation workflow builder

Pricing: Free plan allows up to 300 emails per day. Starter plan begins at $25/month for 20,000 emails monthly. Business plan at $65/month adds more advanced features and higher sending limits.

Best For: Businesses wanting multi-channel communication capabilities on a budget, especially those with variable sending needs.

3. Drip

Why It's a Contender: Ecommerce automation powerhouse with dynamic segmentation and detailed revenue tracking that rivals Klaviyo's capabilities.

Key Features:

• Pre-built automation workflows specific to ecommerce
• Revenue attribution reporting
• Visual builder for customer journeys
• Strong integration with major ecommerce platforms

Pricing: Starts at $39/month for up to 2,500 subscribers, including unlimited email sends and all features. Scales to $89/month for 5,000 subscribers.

Best For: Shopify and WooCommerce brands looking for plug-and-play workflows without Klaviyo's steep pricing curve.

4. MailerLite

Notable For: Clean, intuitive interface, great pricing, and enough automation features for most use cases without overwhelming complexity.

Key Features:

• Drag-and-drop email editor anyone can use
• Website and landing page builder included
• Interest-based segmentation
• A/B testing capabilities

Pricing: Free plan available for up to 1,000 subscribers (12,000 emails/month). Premium plans start at $10/month for unlimited emails and full feature access.

Best For: Small businesses, content creators, and freelancers who value simplicity and affordability over advanced features they'll never use.

5. Omnisend

Strengths: Built specifically for ecommerce with deep store integrations and smart automation that understands retail customer journeys.

Key Features:

• Product picker that pulls directly from your store
• Pre-built workflows for cart abandonment, welcome series, etc.
• SMS, email, and push notifications in one platform
• Sales tracking and campaign ROI reporting

Pricing: Free plan available for up to 250 contacts and 500 emails/month. Standard plan starts at $16/month for 500 contacts with unlimited emails. Pro plan at $59/month adds advanced features.

Best For: Direct-to-consumer brands and ecommerce marketers who need combined SMS and email capabilities in one specialized tool.

6. ActiveCampaign

Why It's Robust: Powerful CRM functionality meets flexible automation and email marketing, making it ideal for businesses with longer sales cycles.

Key Features:

• Advanced automation with conditional logic and branching
• Built-in CRM with sales automation
• Machine learning for predictive sending and content
• Conversation tracking across channels

Pricing: Lite plan starts at $29/month for 1,000 contacts. Plus plan at $49/month adds CRM features. Professional plan at $149/month includes advanced reporting and attribution.

Best For: Sales-heavy teams or service businesses that want to blend sales and marketing functions in one platform.

7. ConvertKit

Best For Creators: Clean, streamlined setup with a focus on newsletters, digital creators, and audience building rather than complex ecommerce operations.

Key Features:

• Simple form and landing page creation
• Tag-based segmentation (no confusing list structure)
• Visual automation builder
• Commerce features for selling digital products

Pricing: Free plan for up to 1,000 subscribers (limited features). Creator plan starts at $9/month for basic features, and Creator Pro at $25/month adds more advanced capabilities.

Best For: Content creators, coaches, authors, and anyone building an audience around their expertise rather than physical products.

8. Moosend

Value Choice: Budget-friendly email marketing with surprisingly strong automation and personalization features that punch above their price point.

Key Features:

• Ecommerce AI for product recommendations
• Weather-based email triggers
• List cleaning and management tools
• RDNS domain setup for improved deliverability

Pricing: Pro plans start at $9/month for up to 500 subscribers, scaling to $48/month for 5,000 subscribers. All plans include unlimited emails and full feature access.

Best For: Price-sensitive users needing essential automation and analytics without sacrificing core functionality.

9. Postmark

Transactional Email Powerhouse: Known for exceptional developer support and lightning-fast delivery for time-sensitive messages like OTPs, receipts, and alerts.

Key Features:

• Guaranteed delivery times for critical emails
• Detailed bounce handling and delivery insights
• Template management with version history
• SMTP and API access

Pricing: Starts at $15/month for 10,000 emails, with additional emails at $1.25 per thousand. Volume pricing available for larger senders.

Best For: SaaS tools, apps, and product teams that prioritize reliable delivery of transactional messages over marketing campaigns.

10. GetResponse

All-in-One Platform: Offers webinars, SMS, landing pages, and email marketing in a comprehensive toolkit that extends beyond just email.

Key Features:

• Webinar hosting and marketing
• Conversion funnels
• Website builder with ecommerce capabilities
• Autoresponders and marketing automation

Pricing: Email Marketing plan starts at $19/month for 1,000 contacts. Marketing Automation plan at $59/month adds advanced automation. Ecommerce Marketing plan at $119/month includes abandoned cart recovery.

Best For: Businesses looking for a broader marketing suite in one tool, especially those who regularly host webinars or need integrated landing pages.

Final Thoughts

Klaviyo is powerful, but it's clearly not perfect for everyone. Email marketing in 2025 is not universally applicable, and your selection should align with your unique business requirements and stage of growth.

If you're a growing ecommerce brand struggling with Klaviyo's pricing structure, Maileroo or Drip could be your best option.

For content creators, ConvertKit offers a more tailored experience. And if you're a SaaS company or developer-led team, Maileroo's API-first approach with combined transactional and marketing capabilities delivers the technical flexibility you need.

The best platform saves you not just money but time—with interfaces your team can actually use without specialized training and reliability you can count on.

Looking to switch? Start a free trial with Maileroo today and experience fast, reliable, scalable email — built for modern teams who need both marketing campaigns and transactional messages without the complexity or cost of Klaviyo.

About Maileroo: Maileroo is the all-in-one email platform built for modern businesses that need reliability, speed, and simplicity. Our platform combines powerful developer tools with marketer-friendly features to deliver emails that drive engagement and revenue. With transparent pricing, best-in-class deliverability, and responsive support, we're the email partner that grows with your business without the price shock of traditional platforms.