Top 10 MailChimp Alternatives in 2025

Mailchimp has long been a go-to for email marketing — but in 2025, users are increasingly looking elsewhere for more flexibility, better pricing, or improved support. If you're feeling the Mailchimp fatigue, you're not alone.

Many businesses are exploring alternatives due to some common frustrations:

• Rising costs that seem to increase with every billing cycle
• Limited customer support that leaves you hanging when issues arise
• Feature overload that complicates what should be simple, or lack of customization for specific needs
• Poor fit for transactional emails or developer-focused teams needing more technical control

This guide breaks down the top 10 alternatives to Mailchimp — with real use cases, standout features, and clear recommendations for who each platform serves best. No marketing fluff, just practical information to help you choose the right email marketing platform for your specific needs.

Quick Snapshot: Mailchimp at a Glance

Before diving into alternatives, let's understand what Mailchimp does well and where it falls short in 2025:

Strengths:

• Beginner-friendly interface with drag-and-drop editors
• All-in-one marketing features, including basic CRM functions
• Large template library with plenty of design options

Limitations (2025 Outlook):

• Higher pricing tiers that have steadily increased over the years
• Automation not as flexible as newer competitors
• Less ideal for transactional emails or tech-savvy teams needing deeper customization
• Contact-based pricing that can become expensive as your list grows

Top 10 Mailchimp Alternatives (Ranked)

1. Maileroo

Why It's #1: Lightning-fast email delivery, a clean interface, and a laser focus on deliverability — without the bloat or complexity that slows others down.

Key Features:

• Powerful API that developers actually enjoy using
• Unified platform for both transactional and marketing emails
• Flat, competitive pricing without the surprise jumps when you hit arbitrary limits
• Industry-leading deliverability with built-in reputation monitoring
• Intuitive segmentation that makes targeting specific audiences simple

Pricing: Starting at $29/month for up to 5,000 contacts with unlimited emails. Custom enterprise plans are available for larger senders. All plans include both marketing and transactional capabilities with no hidden fees.

Best For: Startups, SaaS companies, and ecommerce stores needing high deliverability with a lean setup. Particularly valuable for businesses that need both marketing campaigns and transactional emails in one platform.

2. ConvertKit

Why It's a Solid Alternative: A creator-first platform built specifically for bloggers, podcasters, and YouTubers who want to focus on content, not technical details.

Key Features:

• Visual automation builder that makes complex sequences simple
• Tag-based segmentation instead of confusing list structures
• Easy-to-use landing pages and form builders
• Creator-friendly commerce tools for selling digital products

Pricing: Free plan available for up to 1,000 subscribers (with limited features). Paid plans start at $9/month for the Creator plan and $25/month for the Creator Pro plan with additional features. All pricing is subscriber-based and increases as your list grows.

Best For: Content creators and solopreneurs who want to build direct relationships with their audience without technical headaches.

3. Brevo (formerly Sendinblue)

Strengths: Multi-channel marketing capabilities (email, SMS, chat) with a surprisingly generous free tier that actually lets you get things done.

Key Features:

• Pay-as-you-go options perfect for irregular senders
• Advanced segmentation based on behavior
• Built-in CRM for contact management
• SMS marketing integration for multi-channel campaigns

Pricing: Free plan allows up to 300 emails per day. Starter plan begins at $25/month for 20,000 emails monthly with no daily sending limit. Business plan at $65/month adds more advanced features. Enterprise custom pricing is available for high-volume senders.

Best For: Small businesses and ecommerce brands that need flexibility in communication channels and affordable growth options.

4. Moosend

Why It's Noteworthy: Budget-friendly platform with surprisingly powerful automation features and real-time analytics that don't require a statistics degree to understand.

Key Features:

• Affordable pricing even at scale
• Weather-based email triggers and other creative automation options
• Ecommerce AI that recommends products to customers
• Strong reporting with actionable insights

Pricing: Pro plans start at $9/month for up to 500 subscribers, scaling to $48/month for 5,000 subscribers. Enterprise plans with custom capabilities and dedicated support start at $200/month. No free plan, but a 30-day free trial is available.

Best For: Agencies and small businesses wanting good value without sacrificing automation capabilities.

5. Klaviyo

Why It's a Heavyweight: Ecommerce-focused platform with deep Shopify integration and segmentation capabilities that turn customer data into money-making opportunities.

Key Features:

• Predictive analytics that forecast customer behavior
• Pre-built automation flows for ecommerce
• Advanced segmentation based on purchase history
• Dynamic content blocks for personalization at scale

Pricing: Starts at $45/month for up to 500 contacts and 5,000 monthly email sends. Pricing increases based on the number of contacts: $60/month for 1,000 contacts, $150/month for 5,000 contacts. One of the pricier options but with specialised ecommerce capabilities.

Best For: Ecommerce brands looking to scale with advanced personalisation and data-driven marketing.

6. MailerLite

Strengths: Clean, minimalist UI; strong automation capabilities; and affordable plans without the feature bloat that slows you down.

Key Features:

• Intuitive drag-and-drop editor that just works
• Interest-based subscriber groups for targeted content
• Built-in survey tools and landing page builder
• Website builder for complete digital presence

Pricing: Free plan available for up to 1,000 subscribers with limited features (12,000 emails/month). Premium plans start at $10/month for up to 1,000 subscribers with unlimited emails, increasing to $30/month for 5,000 subscribers. The advanced plan starts at $18/month with more features.

Best For: Freelancers, consultants, nonprofits, and small businesses that value simplicity and efficiency.

7. ActiveCampaign

Why It Stands Out: Advanced CRM functionality and email automation in one comprehensive package, making it possible to align marketing and sales efforts.

Key Features:

• Machine learning for contact scoring and engagement prediction
• Conversation tracking across channels
• Site tracking for behavioral triggers
• Sales automation alongside email marketing

Pricing: The Lite plan starts at $29/month for up to 1,000 contacts (billed annually). The Plus plan at $49/month adds CRM features. The professional plan at $149/month includes advanced features like machine learning and split automations. Enterprise plans are custom priced.

Best For: Businesses that want tight marketing and sales alignment with sophisticated automation rules.

8. Drip

Specialised For: Ecommerce marketing automation with prebuilt customer journeys designed to maximise revenue from your store.

Key Features:

• Revenue attribution showing exactly which emails drive sales
• Visual workflow builder designed specifically for ecommerce journeys
• Deep integration with major ecommerce platforms
• Personalized product recommendations based on browsing behavior

Pricing: Starts at $39/month for up to 2,500 subscribers and $89/month for up to 5,000 subscribers. All plans include unlimited email sends, all features, and no sending limits. Volume-based discounts are available for larger accounts.

Best For: Shopify and WooCommerce store owners focused on maximising customer lifetime value.

9. GetResponse

Why It's a Versatile Choice: Includes webinar hosting, landing pages, and marketing automation in one platform with strong international support.

Key Features:

• Webinar marketing tools integrated with email
• Conversion funnels for complete customer journeys
• Strong A/B testing capabilities
• Multilingual support for global businesses

Pricing: Email Marketing plan starts at $19/month for 1,000 contacts. The marketing automation plan at $59/month adds advanced automation. The ecommerce marketing plan at $119/month adds abandoned cart recovery and product recommendations. All have tiered pricing based on list size.

Best For: Businesses needing all-in-one marketing capabilities, especially those operating in international markets.

10. Postmark

Highly Rated For: Transactional email with ultra-fast delivery speeds and reliability that keeps your critical notifications out of spam folders.

Key Features:

• Guaranteed delivery times for time-sensitive emails
• Detailed delivery reporting and troubleshooting
• SMTP integration for easy setup
• Email templates for common transactional needs

Pricing: Starter plan at $15/month includes 10,000 emails; additional emails at $1.25 per 1,000. Standard plans range from $50/month for 50,000 emails to $900/month for 700,000 emails. Volume discounts are available for higher sending needs.

Best For: Developers, SaaS products, and applications needing reliable delivery of password resets, order confirmations, and other critical transactional emails.

Final Comparison Table

Final Thoughts

While Mailchimp still works for many businesses, there's definitely no one-size-fits-all solution in the email marketing world of 2025. The landscape has evolved to offer more specialised tools that excel in specific areas—whether you're a solo content creator, a developer needing transactional emails, or a fast-scaling e-commerce brand.

The best platform for you ultimately depends on your specific needs:

• Need both marketing and transactional emails with great deliverability? Maileroo should be your first stop.
• Creating content and building an audience? ConvertKit was made for you.
• Running an ecommerce store? Klaviyo or Drip have specialised features for your needs.

Most importantly, don't just chase features—focus on finding a platform that makes email marketing easier and more effective for your specific business model. The right tool should feel like it was designed specifically for what you're trying to accomplish.

Want better email performance, simpler pricing, and a platform that combines the best of marketing and transactional capabilities?

Start your free trial with Maileroo today and experience email marketing that just works.

About Maileroo: Maileroo is the all-in-one email platform built for modern businesses that need reliability, speed, and simplicity. Our platform combines powerful developer tools with marketer-friendly features to deliver emails that drive engagement and revenue. With transparent pricing, best-in-class deliverability, and responsive support, we're the email partner that grows with your business.