What Is Go High Level (GHL) and How Does It Work?

GoHighLevel, often called GHL or HighLevel, is a tool designed to help businesses and marketing agencies stay organized and work more efficiently.

Instead of using several different tools for things like email marketing, tracking leads, talking to clients, and automating tasks, GoHighLevel puts everything in one place.

With this platform, you can manage leads, run marketing campaigns, set up automated follow-ups, send invoices, and see your results all on one dashboard. This makes things simpler, saves time, and reduces the need to spend money on multiple software tools.

Over time, it has become especially popular with digital marketing agencies because it helps improve their work processes and keeps clients happy, making it a helpful tool for growing a business.

Want to find out what makes GoHighLevel so useful? Keep reading below to learn more about its features, benefits, and how it works.

What Is GoHighLevel and Why Is It So Popular?

It's an all-in-one platform that helps businesses and marketing agencies manage their marketing, sales, and customer relationships in one place.

It was created to eliminate the need for multiple tools by offering everything from lead generation and email automation to invoicing and client communication.

Created in 2018 by Shaun Clark, this tool aims to help solve the problem of juggling too many software tools. With features like automated text and email campaigns, sales funnels, customer tracking, and managing customer reviews, GoHighLevel simplifies how businesses work.

This makes it an ideal choice for agencies, small and medium businesses, or solo entrepreneurs who want to save time, lower costs, and handle everything more efficiently.

Core Features of GoHighLevel: Everything Your Business Needs in One Place

GoHighLevel is packed with tools to help businesses and marketing agencies save time, manage clients, and increase sales—all from one easy platform.

1. Easy-to-Use CRM for Managing Contacts

GoHighLevel’s CRM (Customer Relationship Management) system helps you keep all your customer details in one place. You can track leads, monitor customer interactions, and see your entire sales process clearly, so you never miss an opportunity.

2. Automate Your Marketing Effortlessly

You can set up automatic email and text message campaigns, send voice broadcasts, and even connect your social media accounts to reach your audience on multiple channels without extra hassle.

3. Create Funnels That Convert Sales

The platform provides a funnel builder that helps you guide potential customers step by step toward making a purchase. It also includes drag-and-drop tools for designing landing pages and websites, so you don’t need to know how to code.

4. Stress-Free Appointment Scheduling

Say goodbye to long email exchanges to schedule meetings. GoHighLevel has a built-in scheduling tool that connects with your calendar to book appointments, send reminders, and keep your schedule organized.

5. Protect Your Business Reputation

You can manage customer reviews directly through GoHighLevel to ensure your online reputation stays strong. Respond quickly to feedback and maintain a positive image for your brand.

6. Branding for Agencies Made Easy

For marketing agencies, GoHighLevel lets you customize the platform with your own branding. This way, your clients see your logo and colors, giving them a seamless branded experience.

So, how GoHighLevel works?

GoHighLevel is designed to be user-friendly, making it easy for businesses and agencies to set up and manage their marketing and sales processes.

Here’s a simple breakdown of how it works:

1. Account Setup and Onboarding

Getting started with GoHighLevel is quick and straightforward. After signing up, users go through a guided onboarding process that walks them through setting up their account, adding team members, and configuring basic settings.

2. Navigating the Dashboard

Its dashboard is clean and intuitive, giving you a bird’s-eye view of your leads, campaigns, and sales pipelines. From the main dashboard, you can access key features like CRM, marketing automation, funnels, and reports.

3. Creating Campaigns and Workflows

The platform allows you to build and manage marketing campaigns easily. You can create custom workflows that automate follow-ups, trigger SMS and email sequences, and move leads through your sales pipeline automatically.

4. Setting Up Automation Sequences

Automation is one of GoHighLevel’s most powerful features. You can set up sequences that nurture leads, send appointment reminders, and even trigger actions based on user behavior, all without manual intervention.

5. Integration with Other Tools and Platforms

GoHighLevel integrates seamlessly with various third-party tools, including payment gateways, email platforms, and social media channels. This allows businesses to connect their favorite tools and manage everything from one place.

6. Mobile App for On-the-Go Management

For those who prefer to manage their business on the go, it offers a mobile app that lets you access your dashboard, manage leads, and communicate with clients anytime, anywhere.

GoHighLevel's Pricing

GoHighLevel gives you flexible pricing options depending on your needs. Here’s a breakdown of the plans in simple terms:

Plans and Prices

• Starter Plan ($97/month): Perfect for small businesses or solo entrepreneurs. It includes tools to manage one account, like basic CRM, marketing automation, and sales funnels.
• Unlimited Plan ($297/month): Great for agencies handling many clients. You get everything from the Starter Plan, plus unlimited client accounts, advanced reports, and the ability to customize the platform with your branding.
• White Label Mobile App Plan ($497/month): Built for agencies that want a branded mobile app for their clients. It includes all the Unlimited Plan’s features, plus a mobile app customized with your branding that clients can use.

Choosing the Right Plan

• If you’re running your own business, the Starter Plan has what you need.
• Agencies working with multiple clients will benefit most from the Unlimited Plan or the White Label Mobile App Plan, thanks to features like unlimited accounts and client branding tools.

What’s Included in Each Plan?

• Starter Plan: Tools for CRM, email automation, sales funnels, and landing pages.
• Unlimited Plan: Everything in the Starter Plan, plus unlimited client accounts, advanced reporting, and platform customization.
• White Label Mobile App Plan: All Unlimited Plan features, with the addition of a branded mobile app.

Benefits of Using GoHighLevel

GoHighLevel makes life easier for businesses and agencies by combining all your essential tools into one simple platform.

It consolidates various apps such as CRM, email marketing, appointment scheduling, and landing pages into a single platform. This saves time, money, and frustration by cutting out the need for multiple subscriptions.

It’s also perfect for growing businesses for it is built to grow with you, offering automation and tools to handle more clients as your business expands.

For agencies, there's the added bonus of customizing the platform with your branding, which helps you impress clients by delivering a professional, seamless experience.

Moreover, maintaining communication with clients becomes effortless because its automated follow-ups, reminders, and personalized messages help you build stronger relationships and keep clients happy.

Things to Keep in Mind About GoHighLevel

While GoHighLevel has many advantages, there are a few things you should think about before jumping in.

First, it might feel a bit overwhelming at the start. Since it combines so many tools in one place, new users may need time to learn how everything works. Even though GoHighLevel provides guides, training, and support, be ready to spend a little time getting familiar with the platform.

Setting up advanced automations and workflows can be another hurdle. If you’re not super tech-savvy, you might need extra help or time to get everything running smoothly.

Also, while GoHighLevel offers a lot of features, some very specific tools, like advanced email marketing software, might do those individual tasks better. If your business needs really specialized tools, some of GoHighLevel’s features may not be as powerful as standalone platforms.

Lastly, if your business uses a lot of unique or custom software, you might run into some integration issues. While GoHighLevel works well with many popular platforms, connecting it to rare or highly customized tools could be tricky.

GoHighLevel vs. 3 Competitors

When comparing GoHighLevel (GHL) to similar tools, you’ll see that GHL stands out by combining several helpful features into one platform.

Here’s how it stacks up against some popular options:

1. ClickFunnels

• What it does best: Creates sales funnels and landing pages to turn leads into customers.
• What’s different: ClickFunnels is great for making sales funnels, but it doesn’t include features like advanced customer management, automated follow-ups, or scheduling tools. GHL does all of that and also integrates funnels, automation, and client communication.
• Who should use it: Perfect for people who just want an easy way to build funnels and boost sales.

2. HubSpot

• What it does best: Offers tools for managing customer relationships (CRM) and inbound marketing.
• What’s different: HubSpot has strong features but can get pricey, especially for growing businesses. GHL is more budget-friendly and includes advanced automation and lead management, making it perfect for agencies. With HubSpot, you might need to pay for extras or upgrade to access all the features, but GHL bundles everything in its main plans.
• Who should use it: Big companies with larger budgets that need powerful, enterprise-level CRM tools.

3. ActiveCampaign

• What it does best: Handles email marketing and automation.
• What’s different: ActiveCampaign is great for email campaigns, but it doesn’t include things like funnel building, scheduling, or managing your online reputation. GHL covers all of these areas, offering email tools plus CRM and other business growth features.
• Who should use it: Businesses that only want to focus on email-based marketing strategies.

4. Keap (formerly Infusionsoft)

• What it does best: CRM and marketing automation for small businesses.
• What’s different: Keap offers solid CRM and automation features, but its learning curve is steep and it’s often seen as complex. GHL provides a more intuitive interface and stronger support for agencies looking to manage multiple clients under one platform. Keap is best suited for small businesses, whereas GHL is designed to handle both individual businesses and marketing agencies.
• Who should use it: Small businesses seeking CRM and automation but willing to invest time in learning the platform.

Wrap Up

GoHighLevel is an all-in-one platform that brings together all the essential tools a business needs into one easy-to-use system.

It combines things like CRM, marketing automation, funnel building, scheduling, and reputation management, so you don’t have to pay for a bunch of separate tools or waste time trying to make them work together. This saves money, simplifies your workflow, and makes your business more efficient.

However, whether or not to use GoHighLevel is entirely your choice, depending on what fits best with your business goals and operational needs.