About Visual Web

Visual Web is a Melbourne-based digital agency specialising in website design and development, hosting, WordPress maintenance, managed hosting and Google Business Page setup services. They work with businesses of all sizes to build reliable, high-performing websites while also providing ongoing technical support and digital infrastructure services.

Key Results

Support
Local Technical Support
Every technical issue is resolved within 24 hours
80%+
Deliverability Improvement
Contact forms now deliver instantly and consistently
Minutes
Setup Time
Quick and easy configuration for every new client

Q&A with Visual Web

Insights from a Melbourne Digital Agency on Maileroo's Impact

Tell us a bit about your business and what you do.

Visual Web is a Melbourne-based digital agency specialising in website design and development, hosting, WordPress maintenance, managed hosting and Google Business Page setup services. We work with businesses of all sizes to build reliable, high-performing websites while also providing ongoing technical support and digital infrastructure services.

Before using Maileroo, what challenges did you face with email delivery or marketing?

Before switching to Maileroo, we often struggled with inconsistent email deliverability, especially with transactional emails and messages sent from websites. Some hosting environments or SMTP plugins caused delays, bounces, or messages ending up in spam, which affected our clients' contact forms, signup confirmations and general communication reliability.

What made you choose Maileroo over other platforms?

We chose Maileroo because of its clear focus on deliverability, ease of setup and reliable infrastructure. Unlike other platforms, Maileroo offered a straightforward solution without unnecessary complexity and it integrates perfectly with WordPress, which is essential for our client work.

How easy was it to get started, and how does Maileroo fit into your workflow today?

Getting started was incredibly easy. Setup took just a few minutes and the documentation was simple and clear. Now, Maileroo is part of our standard workflow: every new client website gets configured to use Maileroo for outbound mail, ensuring consistent and reliable email delivery from day one.

What improvements or results have you noticed since switching (e.g., deliverability, speed, ROI, time saved)?

We've seen a significant improvement in email deliverability and speed. Messages reach inboxes reliably, without the random failures or delays we used to encounter. This has saved us time troubleshooting email issues and improved client satisfaction. It's also reduced support tickets related to contact forms "not working," which indirectly improves our ROI.

Can you share a specific example or story of how Maileroo has helped your business?

We recently onboarded a client whose website contact form had been sending less than half of their enquiries due to SMTP issues on their previous host. After integrating Maileroo, their forms started delivering instantly and consistently, no more lost leads. It solved a long-standing issue for them and strengthened their trust in our services.

What's been the most surprising or unexpected benefit of using Maileroo?

The biggest surprise has been how stable and "set-and-forget" it is. Once it's configured, we simply don't have to think about it anymore, no random errors, no sudden breakdowns, no spam complaints. That level of reliability in email delivery is extremely rare and incredibly valuable for an agency.

Would you recommend Maileroo to others in your industry? If so, why?

Absolutely. Maileroo is a reliable, easy-to-implement solution for agencies, developers and businesses that depend on consistent email delivery. It removes the guesswork and eliminates the most common issues with WordPress and hosting-based email systems. For us, it's become a must-have tool for every project.
"Maileroo has been a game-changer for us. It's reliable, easy to set up, and once it's configured, we just don't have to worry about it anymore. No random errors, no sudden breakdowns, no spam complaints. That kind of reliability is really hard to find, and it's made a huge difference for our agency."

Edwin Gilliams

Founder

https://visualweb.com.au/

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