About Us
A simpler way to send important emails
Maileroo helps developers, startups, and growing teams send emails without the usual complexity. From SMTP relay to Email API access, we make email delivery easier to set up and manage.
100M+
Emails delivered monthly
5,000+
Active users
Email platform that does what it should
Maileroo is an Australian email delivery platform built for the messages your business depends on: password resets, account notifications, receipts, contact form messages, product updates, and more.
You can send through SMTP relay or Email API, track what’s happening in the dashboard, and use webhooks, analytics, and authentication tools to manage email with more confidence.
It’s a simpler setup for important emails, with robust in-built security features and support available whenever you need it.
Built because email delivery should be easier
Maileroo was founded by Areeb and Patrick, two developers who wanted a simpler and more affordable way to send both transactional and marketing emails.
Like many developers, they had worked with tools that were either too expensive, too complicated, or built around features most teams didn’t need. So they built Maileroo around a clear idea: reliable email delivery should be easy and practical for real businesses.
Today, Maileroo supports growing teams that need reliable email delivery without the heavy setup.
Allison Kessler
Set up on multiple client websites over the weekend. Easy to do, and support quickly answered my question. Perfect for small businesses needing a professional service for transactional emails like contact form submissions, password resets, or WooCommerce notifications.
Tools & services
Maileroo gives teams the core tools they need to send and receive emails with more control and less friction.
Send through SMTP relay or Email API: use the setup that fits your website, app, or product.
Track email activity: see what was sent, opened, clicked, delivered, or flagged through the dashboard.
Use webhooks: send delivery events back into your own systems.
Manage authentication: generate and manage SPF, DKIM, and DMARC records with less guesswork.
Protect your sending setup: use encryption and two-factor authentication to help secure your account and email activity.
Test and verify before sending: check email quality, validate addresses, and catch issues earlier.
Scale with more control: use dedicated IPs and IP warming when your sending volume grows.
Daniele Besana
I replaced Brevo for our transactional emails and never looked back. Plus, the team is very active bringing in new features, exciting to see how it will evolve!
Meet the team
Maileroo started with Areeb and Patrick, two developers who always enjoyed working on projects.
How we got here
At first, it was the fun stuff: testing ideas, improving their skills, pushing code to GitHub, and getting that small rush when they got great results.
But the more they built, the more they ran into the same frustrating problem. Sending emails from a website or app was often harder than it needed to be.
That is why they built Maileroo.
It comes from the way developers actually work: they want tools that are clear, practical, and reliable without needing days of setup or a long support thread to understand what is happening.
Today, Maileroo is supported by a wider team across development, design, content, marketing, and support. But the thinking is still the same: make email delivery simpler and more reliable for everyone.
Larry James
Maileroo is easy to configure the SMTP relay to send your transactional emails. It works perfectly.
Our mission
Our mission is to give developers and growing teams a simpler way to send emails.
We are dedicated to:
Reliable delivery: helping important emails reach users when they need them.
Room to grow: supporting higher sending needs without making the platform harder to manage.
Customer-led improvement: listening to feedback and building around the real problems users run into.
Stronger security: protecting user data, account access, and sending activity with security features that matter.
Clearer communication: helping businesses send the messages their customers expect without making email delivery more complicated than it needs to be.
Our values
Reliability
Important emails need to arrive when people expect them. Maileroo is built for the messages your business depends on, from password resets and receipts to account updates and contact form submissions.
Support
When important emails are not sending properly, teams need more than a help article. Maileroo offers practical support so users can understand the issue and move forward with confidence.
Innovation
Maileroo keeps improving around the way teams actually send email. From useful integrations to reporting, analytics, and delivery tools, we focus on features that make email delivery easier to manage and trust.
Why choose Maileroo?
Maileroo keeps email delivery focused on what matters.
Important emails need to send reliably. Teams need to see what is happening. Setup should be clear. Support should be there when it is needed.
That is the product we are building: practical email delivery without the clutter of a heavier platform.
Frequently asked questions
What is Maileroo?
Maileroo is an Australian email delivery platform that helps businesses send emails through SMTP relay and Email API.
Who is Maileroo built for?
Maileroo is built for developers, technical founders, startups, SaaS teams, agencies, and growing businesses that need reliable email setup without unnecessary complexity.
What kinds of emails can I send with Maileroo?
Maileroo is designed for transactional emails such as password resets, account notifications, contact form messages, receipts, order updates, and other important user-triggered emails.
Is Maileroo an email marketing platform?
Maileroo is mainly focused on transactional email delivery, not traditional email marketing campaigns. It is built for important system and application emails that need to reach users reliably.
Does Maileroo support SMTP and API sending?
Yes. Maileroo supports SMTP relay and Email API sending, so teams can choose the setup that works best for their application, website, or workflow.
Does Maileroo offer reporting and analytics?
Yes. Maileroo includes dashboard reporting, analytics, webhooks, and delivery activity so you can monitor how your emails are performing.
Is Maileroo suitable for small businesses?
Yes. Maileroo is designed to be simple and affordable enough for small businesses, while still giving developers and growing teams the tools they need to manage transactional email properly.
Ready to start sending emails?
Maileroo Group Pty Ltd
ACN 691 482 836
440 Collins Street
Melbourne VIC 3000
Australia
