Built for developers and marketers who want reliable email delivery without the SendGrid complexity. Maileroo gives you simple SMTP setup, a powerful Email API, and pricing that makes more sense as you grow.
Everything you need to migrate, configure, and start sending emails without downtime. Maileroo is built to make switching simple, from your first API request to your first successful delivery.
SendGrid is another email delivery platform that has been around since 2009 and acquired by Twilio in which the original founders are no longer a part of the team. Maileroo is a bootstrapped and independently owned platform that the original founders of Areeb Majeed & Patrick Yammouni still operate within on all levels.
SendGrid has been a big player in the industry for a long time and since the acquisition, its focus on the user experience and shift to the bottom-line has been more evident in their removal of their permanent free tier. Now you have the choice to send 100 emails a day for 60 days max and then forced to upgrade, whilst with Maileroo we continue developing this platform on the feedback of our users and our focus is providing the user with the utmost value, which is why our free plan gives you 3,000 emails per month with the ability to connect up to 2 custom sending domains.
People on scaling plans within SendGrid are left with question marks as on your free and essential plan, your data isn’t stored in the EU but only when you upgrade to their Pro plan at $90.00 a month do you gain access to such an opportunity. With Maileroo, our free plan onwards we provide you with full GDPR compliance with all data stored within the EU alongside full redundancy built-in to ensure all data is backed up across multiple data-centres.
The more notable comparative features are the searchable email logs in which SendGrid offers only 3-7 days worth of logs to users whilst Maileroo provides you 14 days of logs from your free plan and on all available plans with extensive filtering options for quick searching. SendGrid does provide you the choice to purchase an add-on to get up to 30 days but available only on paid plans.
Support is to be purchased through SendGrid and not offered as a standard for those seeking technical help in their setups. Maileroo provides this as a standard in our live chat and email for both general and technical support at no additional cost.
SendGrid pioneered a fantastic path for all developers and businesses who were looking for an email delivery partner. Maileroo was developed out of the idea of creating an eco-system for email delivery that is driven behind providing developers and businesses scalable infrastructure that not only does what they need it to but supports them along their journey as if we were building your system and business with you.
Choosing the right email delivery partner is the question a lot of senders ask themselves when picking a reliable partner and in the years of operating, Maileroo has grown significantly as the sender that is redefining the way email is being delivered and handled within a system. The concept of built by developers for developers isn’t a loose title but one that helps drive the decisions we make in everything we deliver for our users in how they control their sending environments, the security and self-restrictions users can implement, routing opportunities and so much more.
A quick look at how Maileroo and SendGrid compare across pricing, sending tools, tracking, deliverability features, and support.
Answers on ownership, free plan, support, data residency, overages, payments, security, and switching from SendGrid.
Maileroo is a private Australian company owned and operated by Areeb Majeed & Patrick Yammouni. SendGrid has been acquired by Twilio operating as a subsidiary of them since 2019.
Yes. Maileroo has a free plan that allows you 3,000 emails per month with no daily cap. You are also allowed to add up to 2 custom sending domains to your free plan. SendGrid cap you to 100 daily emails for a max of 60 days before requiring you to upgrade.
Maileroo offers support via live chat and email to all users who are looking to join the platform and are on any of our available plans both free and paying. During offline hours, we have an AI assistance deeply connected to all our documentation that can assist with both general and technical questions for instant answers. SendGrid offers this support but you must be a paying customer on a certain plan to receive additional support and expertise.
Both Maileroo and SendGrid offer EU data residency with only Maileroo having this available for people on free plans to all paying plans. SendGrid notes that this isn’t available for free or users on the essential plan.
Paying Maileroo users get a 12% buffer on top of their monthly quota, so a busy month won't cut off your emails straight away. If you go past that, sending pauses until your quota resets or you upgrade, so you'll never get a surprise bill. SendGrid charges overage fees on paid plans once you go over your limit.
Maileroo accepts Visa, Mastercard, Amex, PayPal and cryptocurrency. SendGrid mainly accepts credit card payments.
Maileroo includes two-factor authentication, passkeys, IP restrictions and role-based permissions for all users, and it's GDPR compliant. SAML SSO is available on plans with 250K emails or more. SendGrid offers 2FA and IP access management, but SSO and advanced teammate permissions are only on its higher-tier plans.
Very easy. Maileroo supports both SMTP relay and a REST API, and has developer SDKs, a WordPress plugin and one-click Cloudflare DNS setup. Most users can switch by changing their SMTP credentials or API endpoint. Our Australian-based support team is also available by live chat to help you migrate.
SendGrid can make sending emails feel complex. Maileroo is designed for simplicity, with a clean, user-friendly interface that gets you from sign-up to sending in no time. Make the switch today.
Whether you're a small business or a large enterprise, Maileroo offers budget-friendly pricing that fits your needs without hidden fees.
Plans offering 250K emails or more include a dedicated IP at no extra cost, improving your inbox placement and sender reputation.
Real-time email delivery tracking shows you exactly when your emails are sent, delivered, opened, and clicked as it happens.
From sign up to sending your first email, Maileroo makes it easy to get started. Spend less time setting up and more time sending.
Maileroo's sending IPs sit on the Certified Senders Alliance whitelist for better inbox placement at 35+ European mailbox providers.
SAML SSO on 250K+ plans, scoped API keys per application, and SMTP credential IP restrictions. Enterprise security without the enterprise contract.
"In 20+ years of having to use mail services for system emails Maileroo is by far the best service I've found. Reliable, fast, great service & support, reporting and a host of small features that you didn't realise you needed until you do! Highly recommended."
Read Case StudyStart sending emails for free, then upgrade as your business grows with flexible plans, generous limits, and predictable pricing for everyone.
Pick a plan based on how many emails you send each month. You can upgrade, downgrade, or cancel anytime. No lock-in, no hidden fees.