SendGrid Alternative

A SendGrid alternative that doesn't cost a fortune

Built for developers and marketers who want reliable email delivery without the SendGrid complexity. Maileroo gives you simple SMTP setup, a powerful Email API, and pricing that makes more sense as you grow.

Maileroo Metrics
A simpler pricing model and cleaner API than SendGrid, with free dedicated IPs and no add-on fees for deliverability tools.
100M+
Emails Sent Monthly
1,000+
Happy Customers
99.9%
Uptime SLA
Why Switch to Maileroo?

Why Switch to Maileroo?

SendGrid can make sending emails feel complex. Maileroo is designed for simplicity, with a clean, user-friendly interface that gets you from sign-up to sending in no time. Make the switch today.

Budget-Friendly

Whether you're a small business or a large enterprise, Maileroo offers budget-friendly pricing that fits your needs without hidden fees.

Free Dedicated IPs

Plans offering 250K emails or more include a dedicated IP at no extra cost, improving your inbox placement and sender reputation.

Better Visibility

Real-time email delivery tracking shows you exactly when your emails are sent, delivered, opened, and clicked as it happens.

Go Live in Minutes

From sign up to sending your first email, Maileroo makes it easy to get started. Spend less time setting up and more time sending.

CSA Certified Sender

Maileroo's sending IPs sit on the Certified Senders Alliance whitelist for better inbox placement at 35+ European mailbox providers.

Enterprise Ready

SAML SSO, scoped API keys per application, and SMTP credential IP restrictions. Enterprise security without the enterprise contract.

Flexible Pricing

Choose the Right Plan for Your Email Needs

Start sending emails for free, then upgrade as your business grows with flexible plans, generous limits, and predictable pricing for everyone.

3,000 Emails
Perfect Match
SMTP Relay & Email API

Pick a plan based on how many emails you send each month. You can upgrade, downgrade, or cancel anytime. No lock-in, no hidden fees.

Free Plan
Includes 2 domainsIncludes 2 domains
Outbound Emails
3,000/per month
Inbound Emails
1,000/per month
kangaroo
Feature Comparison

Maileroo versus SendGrid

A quick look at how Maileroo and SendGrid compare across pricing, sending tools, tracking, deliverability features, and support.

SendGrid color logo
Maileroo color logo
Features
Base Plan Pricing
$19.95
$10.00
Searchable Email Activity
3-7 Days
14 Days
SMTP Relay
CheckmarkYes
CheckmarkYes
Email API
CheckmarkYes
CheckmarkYes
API Documentation
CheckmarkYes
CheckmarkYes
Free Dedicated IPs
CheckmarkNo
CheckmarkYes
Automated IP Warmup
CheckmarkYes
CheckmarkYes
SPF / DKIM / DMARC
CheckmarkYes
CheckmarkYes
Real-Time Analytics
CheckmarkYes
CheckmarkYes
Per Country Statistics
CheckmarkNo
CheckmarkYes
Bounce Classification
CheckmarkYes
CheckmarkYes
Suppression Management
CheckmarkYes
CheckmarkYes
Webhooks
CheckmarkYes
CheckmarkYes
Email Campaigns / Newsletters
CheckmarkYes
CheckmarkYes
Template Builder
CheckmarkYes
CheckmarkYes
Bring Your Own HTML
CheckmarkYes
CheckmarkYes
SMTP Credential IP Restrictions
CheckmarkNo
CheckmarkYes
EU Data Residency
CheckmarkYes
CheckmarkYes
Passkeys
CheckmarkNo
CheckmarkYes
SAML SSO
CheckmarkYes
CheckmarkYes
AI Support Assistant
CheckmarkNo
CheckmarkYes
Technical Support
CheckmarkYes
CheckmarkYes
Average Setup Time
30+ mins
~5 mins
Affiliate Program
CheckmarkNo
CheckmarkYes
WordPress Integration
CheckmarkNo
Simple SMTP by Maileroo
Core Features

Everything You Need to Send, Track, and Optimize Your Emails

Send with confidence, track every message as it moves, and tune your performance. One platform, built developer-first. And deliverability? We fine-tune it obsessively behind the scenes, so your emails land where they should.

Email API request being sent through Maileroo

SMTP Relay & Email API

Two ways in. Drop our SMTP credentials into any app, or call the Email API directly. Both take minutes, both just work.

Real-time email delivery events and statuses

Real-Time Logging

Sent, delivered, opened, clicked: watch every event the moment it happens. When something breaks, the logs tell you why.

Maileroo delivery analytics chart

Statistics & Analytics

Open rates, click rates, bounces, complaints. The numbers you need to sharpen your sending, all in one dashboard.

Email events connected to an application webhook

Webhooks

Push bounces, opens, clicks, and deliveries straight into your application the instant they happen. Your app stays in sync without polling.

Branded email tracking link with SSL enabled

Branded Tracking Links

Put tracking links on your own domain. Better brand consistency, better deliverability. SSL is provisioned for you, and setup takes one click.

Inbound email routing rules connected to an inbox

Inbound Routing

Retire the no-reply address. Replies land in your inbox, routed by Maileroo, so real conversations can happen.

Migration Experience

Switching from SendGrid Has Never Been Easier

Everything you need to migrate, configure, and start sending emails without downtime. Maileroo is built to make switching simple, from your first API request to your first successful delivery.

Switch from SendGrid in Under 5 Minutes

No migration drama. Swap your SMTP credentials and start sending through Maileroo, with emails delivered in under 1.5 seconds.

Prefer an API? Maileroo's RESTful API is clearly documented and quick to set up. You also get real-time tracking, searchable delivery logs, and support from people who can help if anything needs a hand along the way.

Get Started

Real Support from Real Engineers

Tired of waiting days for a SendGrid support reply? Maileroo's engineers respond quickly and explain things in language you can actually understand.

Get help with DNS setup, deliverability, integrations, and account questions through email and live chat. Fast answers. Real solutions. No runaround.

Experience the Difference
Vincent Turner
Vincent Turner
Founder, UNO
UNO

"In 20+ years of having to use mail services for system emails Maileroo is by far the best service I've found. Reliable, fast, great service & support, reporting and a host of small features that you didn't realise you needed until you do! Highly recommended."

Better Experience

Experience the difference
with Maileroo

Support That Actually Helps
Talk to engineers who know email inside out. No bots, no ticket queues, no copy-paste replies. Just fast, helpful answers via email and live chat whenever you need them.
99.99% Uptime, Zero Excuses
SendGrid outages can cost you deliverability and trust. Maileroo runs on cloud infrastructure designed for 99.99% uptime, so your transactional and marketing emails go out on time, every time.
From Hundreds to Millions
Send a few hundred emails today and a few million tomorrow. Maileroo scales seamlessly with your business without performance drops, throttling, or surprise fees.
FAQ

Questions? We've Got Answers

From deliverability and infrastructure to pricing and integrations, here's what developers ask us most before they send their first email.

Maileroo is an email delivery platform designed to help businesses send both transactional and marketing emails reliably and at scale. We provide a simple yet powerful API, SMTP integration, and a user-friendly dashboard that makes it easy to manage your email communication from a single place. With a focus on deliverability, security, and ease of use, Maileroo handles the complexities of email infrastructure so you can focus on your product. From startups to enterprises, Maileroo offers scalable plans and dedicated support to ensure your emails reach the inbox every time.

Maileroo supports both transactional and marketing emails. You can send transactional emails such as password resets, order confirmations, invoices, and notifications, as well as marketing emails to users who have explicitly opted in to receive them. Whether you're sending automated system emails or managing marketing campaigns, Maileroo provides the tools to automate all of your email communication from a single platform. If unsure about the type of email you're sending, you can always contact our support team for guidance.

Maileroo is built with deliverability at its core. We use strict account verification, continuous monitoring, intelligent automation, and proprietary abuse detection to protect our sending reputation and reduce spam. Combined with automatic suppression handling, SPF, DKIM, and DMARC support, and ongoing infrastructure maintenance, these safeguards give legitimate senders the best chance of reaching the inbox.

Maileroo's infrastructure is strategically hosted in Germany, Netherlands, Finland and France, providing exceptional performance, reliability, and security for customers worldwide. Our infrastructure is fully GDPR compliant, ensuring your data is handled in accordance with strict European data protection regulations. With enterprise-grade security and modern data centers, you can trust that your data is safe with us.

Maileroo provides support through live chat and email, with our team based in Australia to provide both general and technical assistance. Our team is available from 9 AM to 9 PM Melbourne time. Whether you need help with setup, configuration, integrations, or troubleshooting, our experienced team is available to help you get connected and running smoothly. We understand that email infrastructure is critical to your business, which is why providing fast, knowledgeable support is a key priority for us. Our team has the technical background to assist with complex setups and ensure you have the support you need when you need it.

All Maileroo plans include a monthly email quota. If you exceed your allocated quota, any additional emails will not be sent until your quota resets or your plan is upgraded. For paying users, we include a 12% buffer on your monthly quota, giving you extra flexibility in case of unexpected spikes in sending volume. In addition to monthly limits, we apply an hourly sending limits to accounts as a security measure to help protect our sending infrastructure and maintain deliverability. These limits can be easily increased through your dashboard by submitting a request, and our team can quickly review and adjust them to ensure your email sending is not impacted.

We accept credit card or debit card including Visa, Mastercard and American Express, along with PayPal and cryptocurrency payments.

Yes, Maileroo is built to support businesses of all sizes, from startups and small teams to agencies and large enterprises. We offer scalable plans starting from a free 3,000 emails per month option through to custom solutions designed for businesses sending millions of emails and beyond. Our infrastructure is built to scale with your growth, providing reliable email delivery, flexible sending capacity, and the tools needed to power email communication for businesses of all sizes.

Yes. Non-profits and open-source projects get 50% off every Maileroo plan. Get in touch with a short note about what you're building and we'll set it up. No lengthy application, no annual commitment.

Ready to Move Your Email to Maileroo?
Migrating is usually the part people dread. It shouldn't be: add the DNS records, change the credentials in your app, and send. Our team is around if you want a second pair of eyes on the setup.