Customer Success StoryHow Visual Web Grows with Maileroo
Learn how Visual Web, a Melbourne-based digital agency, improved email deliverability with Maileroo, streamlined WordPress integrations, and built a more reliable communication experience for every client across all digital projects they manage today.
About Visual Web
Visual Web is a Melbourne-based digital agency specialising in website design and development, hosting, WordPress maintenance, managed hosting and Google Business Page setup services. They work with businesses of all sizes to build reliable, high-performing websites while also providing ongoing technical support and digital infrastructure services.
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The Challenge
Before switching to Maileroo, Visual Web often struggled with inconsistent email deliverability, especially with transactional emails and messages sent from websites. Some hosting environments or SMTP plugins caused delays, bounces, or messages ending up in spam, which affected their clients' contact forms, signup confirmations and general communication reliability.
Why Maileroo
Visual Web chose Maileroo because of its clear focus on deliverability, ease of setup and reliable infrastructure. Unlike other platforms, Maileroo offered a straightforward solution without unnecessary complexity and it integrates perfectly with WordPress, which is essential for their client work.
The Implementation
Getting started was incredibly easy. Setup took just a few minutes and the documentation was simple and clear. Now, Maileroo is part of Visual Web's standard workflow: every new client website gets configured to use Maileroo for outbound mail, ensuring consistent and reliable email delivery from day one.
Results
Visual Web has seen a significant improvement in email deliverability and speed. Messages reach inboxes reliably, without the random failures or delays they used to encounter. This has saved them time troubleshooting email issues and improved client satisfaction. It's also reduced support tickets related to contact forms “not working,” which indirectly improves their ROI.
A Real Example
Visual Web recently onboarded a client whose website contact form had been sending less than half of their enquiries due to SMTP issues on their previous host. After integrating Maileroo, their forms started delivering instantly and consistently, no more lost leads. It solved a long-standing issue for them and strengthened their trust in Visual Web's services.
Customer Feedback
The biggest surprise has been how stable and “set-and-forget” it is. Once it's configured, they simply don't have to think about it anymore, no random errors, no sudden breakdowns, no spam complaints. That level of reliability in email delivery is extremely rare and incredibly valuable for an agency.
Recommendation
Visual Web absolutely recommends Maileroo as a reliable, easy-to-implement solution for agencies, developers and businesses that depend on consistent email delivery. It removes the guesswork and eliminates the most common issues with WordPress and hosting-based email systems. For them, it's become a must-have tool for every project.
“Maileroo has been a game-changer for us. It's reliable, easy to set up, and once it's configured, we just don't have to worry about it anymore. No random errors and no sudden breakdowns. That kind of reliability is really hard to find, and it's made a huge difference for our agency.” - Edwin Gilliams, Owner of Visual Web
ReviewsCustomer-Centric
by Design
We're a small team, which means when you write in, you're talking to someone who works on the product. Startups, agencies, and growing businesses stay with Maileroo because the support is real, the pricing is honest, and the infrastructure holds up.
"I love it as an SMTP service for transactional emails. The app is fast, easy to understand and fully featured, but not overwhelming, and email delivery is super fast and reliable. Just perfect! Every time I needed to request a feature or inquire about something with the team, they responded quickly and satisfactorily, both in their Discord channel and via email."
"I have been a Maileroo customer for almost 2 years now and I am very satisfied: Sending emails is super fast and reliable. The support is great and fast (usually within 1 hour). The interface is functional yet easy to use. You pay much less at Maileroo than at other providers without compromising on quality. In short, a great company to work with as an agency!"
"Using Maileroo for half a year now. Api and its documentation is simple, straightforward and just works. What truly makes the difference is the fast, personal support. Support is always quick to respond and to find a solution. Requests or suggestions are taken seriously and often translated into practical improvements. That level of personal involvement and service is rare and makes Maileroo a solution I can confidently recommend. Experience with mailgun, mailjet, sendgrid, resend and Maileroo takes the cake."
FAQQuestions? We've Got Answers
From deliverability and infrastructure to pricing and integrations, here's what developers ask us most before they send their first email.
Maileroo is an email delivery platform designed to help businesses send both transactional and marketing emails reliably and at scale. We provide a simple yet powerful API, SMTP integration, and a user-friendly dashboard that makes it easy to manage your email communication from a single place. With a focus on deliverability, security, and ease of use, Maileroo handles the complexities of email infrastructure so you can focus on your product. From startups to enterprises, Maileroo offers scalable plans and dedicated support to ensure your emails reach the inbox every time.
Maileroo supports both transactional and marketing emails. You can send transactional emails such as password resets, order confirmations, invoices, and notifications, as well as marketing emails to users who have explicitly opted in to receive them. Whether you're sending automated system emails or managing marketing campaigns, Maileroo provides the tools to automate all of your email communication from a single platform. If unsure about the type of email you're sending, you can always contact our support team for guidance.
Maileroo is built with deliverability at its core. We use strict account verification, continuous monitoring, intelligent automation, and proprietary abuse detection to protect our sending reputation and reduce spam. Combined with automatic suppression handling, SPF, DKIM, and DMARC support, and ongoing infrastructure maintenance, these safeguards give legitimate senders the best chance of reaching the inbox.
Maileroo's infrastructure is strategically hosted in Germany, Netherlands, Finland and France, providing exceptional performance, reliability, and security for customers worldwide. Our infrastructure is fully GDPR compliant, ensuring your data is handled in accordance with strict European data protection regulations. With enterprise-grade security and modern data centers, you can trust that your data is safe with us.
Maileroo provides support through live chat and email, with our team based in Australia to provide both general and technical assistance. Our team is available from 9 AM to 9 PM Melbourne time. Whether you need help with setup, configuration, integrations, or troubleshooting, our experienced team is available to help you get connected and running smoothly. We understand that email infrastructure is critical to your business, which is why providing fast, knowledgeable support is a key priority for us. Our team has the technical background to assist with complex setups and ensure you have the support you need when you need it.
All Maileroo plans include a monthly email quota. If you exceed your allocated quota, any additional emails will not be sent until your quota resets or your plan is upgraded. For paying users, we include a 12% buffer on your monthly quota, giving you extra flexibility in case of unexpected spikes in sending volume. In addition to monthly limits, we apply an hourly sending limits to accounts as a security measure to help protect our sending infrastructure and maintain deliverability. These limits can be easily increased through your dashboard by submitting a request, and our team can quickly review and adjust them to ensure your email sending is not impacted.
We accept credit card or debit card including Visa, Mastercard and American Express, along with PayPal and cryptocurrency payments.
Yes, Maileroo is built to support businesses of all sizes, from startups and small teams to agencies and large enterprises. We offer scalable plans starting from a free 3,000 emails per month option through to custom solutions designed for businesses sending millions of emails and beyond. Our infrastructure is built to scale with your growth, providing reliable email delivery, flexible sending capacity, and the tools needed to power email communication for businesses of all sizes.
Yes. Non-profits and open-source projects get 50% off every Maileroo plan. Get in touch with a short note about what you're building and we'll set it up. No lengthy application, no annual commitment.
FeaturesCrafted for a Delightful Email Experience
Everything behind reliable delivery at any volume: sending, verification, routing, and the analytics to see what happened, from first API call to millions a month.
SMTP Relay
Send transactional and bulk emails through reliable SMTP infrastructure built for speed, security, and deliverability.
Email API
Integrate email delivery into your applications using powerful APIs built for flexibility, scalability, and performance.
Streams
Separate transactional and marketing traffic into isolated sending streams to protect reputation and keep critical emails fast.
Inbound Routing
Receive and route incoming emails directly into your applications using flexible automation and processing workflows.
Email Marketing
Create and deliver marketing campaigns designed to increase engagement, reach, and customer retention.
Webhooks
Receive real-time event notifications for deliveries, opens, and clicks for storage and automation workflows.
Analytics
Monitor email performance with detailed insights, reporting tools, and actionable delivery metrics in real time.
Dedicated IPs
Gain greater sending control with dedicated IPs designed for consistency, reputation, scalability, and reliability.
Developer SDKs
Build integrations faster using SDKs, code examples, and resources for modern application development.
