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Generative AI is redefining many industries including email marketing. By using generative AI tools, marketers can generate content and even produce analytics. However, AI should only enhance but not replace your existing strategies.

As a traditional form of communication, email has been the subject of multiple myths. And many say that email is dead and no longer effective in reaching and converting customers. In this blog, we'll debunk the most common email myths.

Email newsletters offer an effective way to connect and engage your readers and potential customers. As a marketer, it's crucial to create a compelling newsletter that gets attention and converts readers. Our list of best practices for newsletters can help you enhance your email marketing campaign.

A/B testing is a popular strategy in email marketing that aims to find the most effective messaging that will convert subscribers. In A/B testing, you can adjust your email titles, content, voice, and even colors and font styles.

While sending emails you'll encounter plenty of words and acronyms, which are all essential to the email campaigns. Read our updated email glossary, updated for 2024!

Adding a sender's image not only improves the emails' aesthetics, but also improves your authentication and customization campaigns. Adding a sender's image for Gmail and other independent mailbox providers is easy and doesn't require advanced coding or HTML skills.