Topic
Deliverability
Practical guidance on reaching the inbox: sender reputation, bounce and complaint handling, blocklists, throttling, and what mailbox providers actually reward.
22 articles
- 26 min readGeneral
Email Glossary - Updated for 2025
While sending emails you'll encounter plenty of words and acronyms, which are all essential to the email campaigns. Read our updated email glossary, updated for 2024!
Eivor
- 10 min readDeliverability
Heads Up! Updated Email Marketing Regulations for Different Countries for 2025
Email marketing regulations are in place in different countries to ensure that the recipients' right to privacy are respected. Different countries have specific laws, with the Spam Act of 2003 for Australia as an example.
Eivor
- 7 min readEmail API & Integrations
Postmark Review 2025: Pros, Cons, and Alternatives
Postmark is a leading SMTP email service provider that boasts the fastest deliverability in the business and specializes in transactional emails. Customers can choose from eight pricing packages, plus an option to use the Free Trial which allows up to 100 emails monthly.
Eivor
- 7 min readDeliverability
MailGun Review 2026: Pros, Cons, and Alternatives
Mailgun is a popular email deliver service provider founded in 2010. It offers four pricing plans, including a Free 30-day plan of up to 5,000 emails.
Eivor
- 12 min readDeliverability
Guide to IP Warming - Improve Email Deliverability and ROI Using These Tips
Email deliverability depends on IP reputation. Use IP warming by gradually increasing email volumes to ensure your messages reach customers and boost engagement.
Areeb Majeed
- 15 min readDeliverability
Actionable Checklist to Improve Email Deliverability
Maintaining email deliverability is essential for marketing success. Key strategies include avoiding dodgy URLs, selecting a reputable ESP, warming up IPs, managing bounces, ensuring email authentication, and focusing on user experience through segmentation and consistent sending patterns.
Areeb Majeed
- 11 min readDeliverability
Why Are My Emails Going to Spam?
Learn why emails land in spam and how to prevent it. Key factors include sender reputation, email content, and adherence to authentication standards like SPF, DKIM, and DMARC. Solutions involve engaging content, double opt-in, proper HTML use, good IP reputation, and consistent sending behavior.
Areeb Majeed
- 3 min readDeliverability
Google to Reject Mass Emails To Defend Gmail Users From Spammers Starting this April 2024
Starting in April 2024, Google has set a goal to be stricter by blocking all unwanted emails that do not follow the recently released guidelines.
Jody Gail Arsolon
- 6 min readEmail Authentication
What is SPF and How to Create an SPF Record?
SPF, or Sender Policy Framework, is a method used to prevent email spoofing. It allows domain owners to specify which mail servers are permitted to send emails on behalf of their domain. This is crucial in combating spam and phishing attacks.
Patrick Yammouni
- 11 min readDeliverability
Finding the Right Azure SMTP Relay Service for Your Needs
If you are looking for an SMTP relay service (Azure) designed specifically for transaction emails, Maileroo may be the best option, hands down.
Areeb Majeed
FeaturesCrafted for a Delightful Email Experience
Discover the products and services that help businesses manage email infrastructure, improve deliverability, and scale efficiently.
SMTP Relay
Send transactional and bulk emails through reliable SMTP infrastructure built for speed, security, and deliverability.
Email API
Integrate email delivery into your applications using powerful APIs built for flexibility, scalability, and performance.
Streams
Separate transactional and marketing traffic into isolated sending streams to protect reputation and keep critical emails fast.
Inbound Routing
Receive and route incoming emails directly into your applications using flexible automation and processing workflows.
Email Marketing
Create and deliver marketing campaigns designed to increase engagement, reach, and customer retention.
Webhooks
Receive real-time event notifications for deliveries, opens, and clicks for storage and automation workflows.
Analytics
Monitor email performance with detailed insights, reporting tools, and actionable delivery metrics in real time.
Dedicated IPs
Gain greater sending control with dedicated IPs designed for consistency, reputation, scalability, and reliability.
Developer SDKs
Build integrations faster using SDKs, code examples, and resources for modern application development.
